Mass Media
Mass media is sources of information and news such as newspapers, magazines, radio and television that reach and influence large numbers of people.
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3、Now the form of ads
Advertising placement in film and television.
newspapers
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LEAFLETS
LED
POSTER
INTERNET 6
4、The advertising are everywhere!
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Advantages Disadvantages
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How to treat advertisement?
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1.Polish our eyes
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2.Rational shopping
• Always remember: there is no free lunch.
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Crazy behavior Blind consumption
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Good to the last
drop. (滴滴香 浓，意犹 未尽）
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Keep three points in mind
• 1.Polish our eyes • 2.Rational shopping • 3.Learn to appreciate
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Conclusions
Advantages and disadvantages Look before you leap(三思而后行)
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Don’t be effected by discount or seckill ads.
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3.Learn to appreciate
• Good advertisement is an art .
• Poetry in motion ,dancing close to me .
• 动态的诗，像我舞 近。（丰田汽车）
How to treat advertisement
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1、What is advertising ?
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2、The ancient form of ads
Selling advertising (叫卖广告）
Material advertising （实物广告）
Text advertising （文本广告）
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Advantages • make customer know the first-hand information of new products
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Advantages
• increasing the visibility of product and getting more profits
Member: 刘蕾 37
刘蓓 157700217
李永胜 157700236
徐广跃 157700218
Date:2015/11/24
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contents
The types of advertisement
The advantages and disadvantages of advertisement
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Disadvantages spending lots of effort to grab, in the end, finding they are useless
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Disadvantages some ads may make you deceived
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Disadvantages malicious competition