2019 赛题1. 竞赛演讲的特点2. 2019赛题选题3. 小标题的选取4. 谋篇布局1. 竞赛演讲的特点1.1 竞赛演讲的目的1.2 竞赛演讲的分类1.3 “外研社杯”定题演讲1.1 竞赛演讲的目的•影响受众、鼓舞受众•在竞赛中脱颖而出1.2 竞赛演讲的分类•Informative Speech •Persuasive Speech•Fact speech •Value speech •Policy speech •Commemorative Speech演讲的三种类型Value speech: 强调价值观阐述Policy speech: 呼吁听众行动起来补充Aristotle: Three Appeals in ArgumentEthos(Ethical Appeal；人格诉诸)Logos (Logical Appeal；逻辑诉诸)Pathos (Emotional Appeal；情感诉诸)1.3 “外研社杯”定题演讲历届“外研社杯”定题演讲题目2002 My Virtual University2003 The Future Is Now2004 Man and the Internet2005 The Greatest Invention in My Eyes 2006 Unity and Diversity2007 Global Citizenship Begins at Home1.3 “外研社杯”定题演讲历届“外研社杯”定题演讲题目2008 1+1=2? (Does one plus one equal two?) 2009 Culture Smart or Science Intelligent? 2010 __________ Is My Top Concern2011 A Word That Has Changed the World 2012 What We Cannot Afford to Lose2013 When Socrates Meets Confucius1.3 “外研社杯”定题演讲历届“外研社杯”定题演讲题目2014 Change the Unchangeable2015 Video on 大瓠之种(How to understand “being of use”?) 2016 Communication is Wonderful2017 China, a Global View2018 The Stone, ________2019 My Big Story in 2049小结：“外研社杯”定题演讲主题特点•时代性：紧扣时代脉搏，富有时代气息•灵活性：激发创意灵感，富有青春朝气1. 竞赛演讲的特点2. 2019赛题选题3. 小标题的选取4. 谋篇布局2. 2019赛题选题2.1 2019赛题回顾2.2 选题步骤2.3 选题原则2.1 2019 赛题回顾Tell us what you think your own “big story” will be in 30 years’ time—in 2049. Remember that you should provide your own subtitle.My Big Story in 2049: _____________.2019赛题：词云生成2.2 选题：题示分析My Big Story in 2049家国情怀Theme: My Big Story in 2049•In 1949…•At the end of the 20th century, …•Now, on her 70th birthday, …•In 2049, …•Her first centenary goal of building a moderately prosperous society in all respects•Her second centenary goal of realizing national rejuvenation2.2 选题：题示分析2.2 选题：题示分析Theme: My Big Story in 2049•中国梦（中华民族的伟大复兴、“两个一百年”的目标）•梦想与实现梦想•过去、现在与未来•亲历者与讲述者2.2 选题：题示分析“My” “Big Story” in “2049”•Story•Storyteller•Story•Personal Perspective •City •Countryside •Culture •Economy •Education •Medicine and Health •Justice •Profession and Industry •Environment •Communications •Science and Technology •Space Exploration •Deep-sea Exploration •Nation•World, etc.2.2 选题：题示分析•未来职业状况•既有行业的改变•农业的发展•人的变化•农村教育•教育科技的发展•Storyteller -DualitySpecific storyteller •Individual •Family member •Societal being General storyteller •Generation•Society•International community, etc.2.2 选题：题示分析2.2 选题：确定方向基于主题，其他考虑因素•演讲人（能力、兴趣、特殊经历或背景）•受众（普通观众、其他选手、评委）•场合（校选赛、网赛、地区赛、全国赛）2.2 选题：缩小话题Environment EcosystemEcosystem and HumanWell-being Garbage Disposal2.2 选题：缩小话题•Consider what your listeners are likely to know about the subject. •Consider what they are likely to want to learn.•Consider what aspects of the topic are most relevant to the occasion.•Pick a discrete topic category and cover it well.•Restrict your main points to between two and five.(O’Hair et al, 2010: 52) O’Hair, Dan, et al. A Pocket Guide to Public Speaking. Bedford/St. Martins. 2010.2.3 选题原则选题切题，富有创意•大处着眼，小处落笔•情理之中，意料之外•宜真宜微，宜实宜深1. 竞赛演讲的特点2. 2019赛题选题3. 小标题的选取4. 谋篇布局3. 小标题的选取3.1 小标题选取原则3.2 往届“外研社杯”小标题示例3.1 小标题选取原则•启迪主题取自正文，呼应题眼•富有创意•简洁凝练3.2 往届“外研社杯”小标题示例2015 大瓠之种2016 Communication Is Wonderful2017 China, A Global View2018 The Stone, _____________________A Place Where Magic Can Happen (Zhong Yutong)Toward the Essence of Public Speaking (Liu Lian)Let Us Be Their Limbs (Fu Zhijun)a Gateway to Healthy Gatekeeping (Xiong Zhiyuan)1. 竞赛演讲的特点2. 2019赛题选题3. 小标题的选取4. 谋篇布局4. 谋篇布局4.1 开头4.2 主体4.3 结尾4.4 关键句4.5 论据4.6 一篇冠军演讲稿的诞生4.1 谋篇布局：开头引人入胜，导入话题•叫醒耳朵的创意和亮点•引发思考的事件或经历•清楚明白的主题并点题4.2 谋篇布局：主体主题明确，思路清晰•反复推敲锤炼主题句•内容充实、论据充分•逻辑清晰、结构合理•语言准确、生动得体4.3 谋篇布局：结尾点题，升华•再次点题，突出主旨•首尾呼应，结构完整•与听众建立共情纽带•从高潮归于理性思考4.4 谋篇布局：关键句关键句(Punch Line)•揭示主题，发人深省•凝练智慧，简单易记“I thank you for not moving… God uses good people to do great things.”—Oprah Winfrey’s Eulogy for Rosa Parks “Stay hungry, stay foolish.”—Steve Jobs“…government of the people, by the people, for the people, shall not perish from the earth.”—Abraham Lincoln4.4 谋篇布局：关键句关键句(Punch Line)•揭示主题，发人深省•凝练智慧，简单易记Altruism can be egoism in disguise. (Fu Zhijun, 2017) Being disabled is not their fault, but it would be our fault if we fail to be their limbs or the stairs that raise them up.(Fu Zhijun, 2017)4.5 谋篇布局：论据论据的作用•使主题具象生动•增强观点说服力•唤起听众的共鸣4.5 谋篇布局：论据论据分类及用法•举例•数据•证言（吸睛点题的故事、经历、轶事案例、假想事件或情境等）（具有准确性、权威性、代表性）（具有权威性、启发性、相关性）重要的事说三遍：不落俗套！不落俗套！不落俗套！4.6 一篇冠军演讲稿的诞生China, A Global View–Let Us Be Their Limbs (Fu Zhijun, Fudan University)4.6 一篇冠军演讲稿的诞生•分析赛事主题•反思自身特点（强项、兴趣、经历等）准备阶段•初步确定选题大方向•定题、修改、润色完善阶段•结合自身呈现特点再修改My Big Story in 2049家国情怀1. 如何借小我故事呈现国家故事2. 选题基本原则：选题切题，富有创意•大处着眼，小处落笔•意料之外，情理之中•宜真宜微，宜实宜深祝愿各位选手取得理想成绩！本次讲座中的照片来自2015-18年期间复旦大学的冠、亚、季、特等奖及一等奖部分选手，在此一并致谢！。