2. Business Negotiations
Dialogue 1
• • • • • • A:我们今天应该坐下来谈谈生意了。 B:这次贵方能订购多少啊? A:我们想试定100打。这是订货单。 B:订的很少啊？ A:你知道，我们是第一次做交易嘛。 B:我明白。可是我已经从原来的价格里扣除了15%。 那你给个价吧。 • get down to\ place a trial order \ transaction \deducted\ • Let’s have your counter price.
Unit 2. Travel and Transportation
1. Preparations and Plans
Dialogue 1 咨询旅行信息
• A: Could you give me some information on your European tours? • B: We have several package tours you may choose, from ten days to four weeks in Europe. • A: I would be interested in a three-week trip. • B: One moment, please, and I'll check what's available. We have one three-week tour that is still available. It will depart from Ottawa on next Wednesday. • A: What is the cost? • B: The price for one person for a three-week tour is $2 500, • which includes round-trip airfare. • A: Sounds good. Let me think it over.
3.Advertising
Dialogue 1电视广告
• A:做电视广告怎么样啊？ • B:我知道电视广告会给观众留下深刻的印象，但是电视广 告太贵了。 • A:电视广告是很生动和吸引人的。电视广告的不断播放将 会扩大我们产品的知名度，并能巩固品牌地位。 • B: 不错。我认为我们在作出最后的选择之前，应先设计不 同的广告在不同的大众媒体上测试效果。 • A:好的。 • leave a deep impression on… • make our products well-known and build strong brand positions.
Dialogue 3
• A: From my point of view, no matter how big the budget, • advertising can succeed only if the ads message gains attention and communicates well. • B: Yes. It should be better planned, more imaginative and entertaining. • A: And we have to decide the frequency we have for our ads. • B: I agree. • A: There are three ads plans I designed. Would you like to have a look? • B: Thank you very much. • A: Not at all. I'm honored to be able to help you.
A: We’d like to get down to business today. B: How much will you order this time. A: We’ll place a trial order with you for 100 dozen. And this is the order sheet. B: It’s a small size A: You know, this is the first transaction with you. B: I see. But I have deducted 15% from the price. Let’s have your counter price.
Dialogue 2
• A: 如果你们价格优惠的话，我们马上大量订货。 • B: 但这是我方目前所能提供的最优惠价格。 • A:我们为了达成交易，已经做出了让步。你们的价格太高 了，我们不可能购买。 • B: 但是我们的产品质量很好，市场销路不会有问题。 • favorable \ place a large order make a concession \ 让步 • close this deal \ at such prices\ • market access 市场销路
Job Interview (2)
• A:你还有什么问题要问吗？ • B: 是的，您能给我介绍一下待遇问题吗？ • A: 好的。你的工资会在每个月的15号存到中国银行，第一 年没有奖金，一年以后每年发一次奖金。 • B:谢谢。请问贵公司有没有公寓或者宿舍？ • A: 抱歉没有。 • be deposit into … Bank of China , bonus, dormitory
• develop a media plan
Dialogue 2
• A: As your client, I'd like to know how much do you charge us? • B: First of all, can you tell me how much your budget is for your advertisement? • A: You know, how much to spend on advertising is always problematic, and our budget is about $100 000 per month. • B: OK. And could you let me know your objective of your advertising campaign? • A: Our advertisement is designed to build up our reputation • and at the same time persuade the consumers that our brand offers the best quality for their money. • B: I see. According to your requirements, we will create the advertisement and develop a media plan for you.
Unit1. Jobs and Business
1. Job Interview
Job Interview (1)
• • • • • • • • • A:请问您的专业是什么？ B:我主修的是金融专业，辅修英文，毕业于北京大学。 A: 谢谢。看了你的简历，我知道你想在国际结算部工作。 B:是的。 A: 你认为你三年以后会怎样？ B: 我想进入管理层。 A:好。那请你跟我们说说你的优点。 B:我是一个负责任，有进取心、可靠而信念坚定的人。 major in , minor in , international account settlement, management position, self-motivated, reliable, with strong will.
Dialogue 2 广告预算
• • • • • A: 作为你们的客户，我想知道我们需要花费多少钱？ B: 首先，您能告诉我您的广告预算是多少？ A: 花多少钱在广告上一直是一个问题，我们的预算是每个月10万美元。 B: 请您跟我谈谈您这次广告的目标是什么？ A: 我们广告的目标是提高我们的知名度，同时使消费者相信我们的品 牌是性价比最高的。 • B: 我知道了。根据你们的要求，我们会为你们设计广告并制定ቤተ መጻሕፍቲ ባይዱ应的 广告媒介计划。
Dialogue 1
• A: So how about the TV advertisement? • B: I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials. • A: TV commercials are fascinating and attractive. The repetition of commercials will help make our products well-known and build strong brand positions. • B: That's true. I suppose we produce alternative ads that are pretested in different kinds of media before a final choice is made. • A: That's wonderful.
Job Interview (3)
• B: 我可以问一下关于假期和病假的情况吗？ • A: 当然可以。每个雇员一年有15天的假期，一个月准许有 一天的病假。 • B:您能给我介绍一下公司的福利吗？ • A: 好的，我们有很好的福利，包括医疗保险和失业保险。 • B: 谢谢。 • vacation, sick leave, company benefits, receive…days off, • health and unemployment insurance