1先正达整合解决方案——从种植者角度出发的可追溯解决方案
ICS Strategy---A solution for Agro-Traceability from Grower’s Perspective
先正达中国区企业事务总裁王晓
Head of Corporate Affairs China, Wang Xiao
2Syngenta at a glance先正达一览
●A uniquely broad product portfolio独特广泛的产品组合
-A leader in crop protection植保行业的领导者
-Third in high-value commercial seeds高价值商业
种子排名第三
●World-class science世界一流科研
-$1 billion R&D investments in 2010
2010年研发投入10亿美元
-5,000 people in R&D around the world全球研发人
员5000余名
●Global reach and experience业务遍布全球
-Over 26,000 employees in more than 90 countries
员工26,000人分布全球90多个国家和地区
●Commitment to working with customers致力于同客户
紧密合作
-Tailoring solutions to individual needs因地制宜提供解决方案
23Syngenta in China 先正达在中国
Crop
Protection
作物保护Seeds
种子业务
Professional
Products
专业产品R&D
研发Syngenta (Suzhou) Crop
ProtectizzonCo., Ltd.
Syngenta Nantong Crop
Protection Co., Ltd.Syngenta Seeds Company Ltd.
先正达生物科技(中国)有限公司
Syngenta Biotech Center先正达南通农药研发中心
Nangtong Technical CenterOver US$300 million investment ; 2000
employees
投资超3亿美元;员工2000余名
•5 wholly-owned foreign
enterprises
5家独资企业
•1 equity joint venture
1家合资企业
•1 co-operative joint
venture
1家合作企业
•a number of
representative offices
多家办事处
4How to achieve traceability? 如何实现可追溯？
35The Key is in production 生产环节是关键
-----The pollution from the very beginning where
the food chain starts becomes the main factors
affecting China’s food safety. It is mainly caused
by segmented and not standardized way of
production.
The safe food is not coming from testing or
surveillance, but from production.
——源头污染成为威胁中国食品安全的重要因
素，这主要是用分散的，而非规模化、规范化的
方式生产初级农产品。
安全的食品不是靠检测出来的，也不是靠监
管出来的，而是靠生产出来的。Academia of Chinese Academy of
Engineering, Specialist in food safety
Chen Junshi
中国工程院院士、食品安全专家
陈君石
63 elements for a safe start in food chain源头生产3大要素
High quality seeds
高质量作物种子
Farmers equipped
with knowledge
and experience in
stewardship
具有良好产品安全
使用知识及经验的
生产者High-efficient CP
product with
low/no residue
高效、低残留/无残
留农药产品
47Grower challenges 种植者面临多重挑战
Future
Farmer
未来农户
Channel
渠道
Profit & influence
利润和影响Value Chain
价值链
Cost, quality
& availability
成本、质量与可及性
Consumers
消费者
Food: cost & quality
食品：成本与品质Government
& Regulators
政府和监管机构
Safety & risk / food
& energy security
安全与风险/粮食安全、能源安全Global Financial Instability
全球金融动荡
Commodities & credit
大宗商品与信贷
Societal Pressures
Environment
& sustainability
环境与可持续发展
8Syngenta launched new ICS strategy in 2011 with 3 pillars
2011年先正达实施了新的综合作物解决方案战略，3个支柱
Classification: SECRET
密级：机密Think like a grower
站在种植者的角度思考
Develop innovative solutions
制定创新性的解决方案
Integrate like a grower at scale
根据种植者的需求进行整合，形成
规模效应
59Deep understanding of customer needsand integrated solutions
深刻理解客户需求，整合的解决方案
Grower needs种植者需要
Technology
技术
Biological solutions生物技术
Chemical solutions化学解决方案Breeding
繁种
Native traits
自然性状
GM traits
转基因
Seed care
种子处理
Crop
protection植保
Nutrients,
water水、肥
Machinery
机械Weed
control
防草Insect
control
防虫Disease
control
防病Nematode
control
防线虫Yield
potential
增产Nitrogen
efficiency
合理施肥Drought,
water-use
efficiency
抗旱节水Quality/
output
保质保量
10Example of Syngenta tomato offerings先正达番茄作物方案
SowingHarvest早期后期中期
收获
早期金雷，阿米西达，中后期瑞凡晚疫病
腐霉利灰霉病
世高，与阿米西达、阿米多彩交替施药早疫病
棉铃虫福奇、美除，新锐停交替轮换用药
白粉虱阿克泰叶霉病阿米西达，世高Full-spectrum of CP solutions
杂草金都尔High quality seeds
Superior seed careTomato
番茄
Integrated crop solutions covering all stages
611an integrated rice program delivering grower value
为种植户创造价值的综合性水稻项目
Program components:
项目要素：
●High quality seedlings
优质秧苗
●seed care
种衣剂
●Mechanized transplanting
机械化插秧
●Agronomic protocol
农艺最佳实践
12Example of integrated sugarcane program
甘蔗作物的综合解决方案
Program components:项目要素
●Germplasm, crop protection: integrated
R&D种质，植保：整合的研发
●First integrated mechanized planting
system第一个整合的机械化种植系统
Pilot results in Brazil:
在巴西的实验结果表明：
●15% cost saving成本节约15%
●5-15 tons yield increase per Ha.
●Less labor更少劳力
●Less impact to land & environment对土
地和环境影响更少