them.
Decide what you
•Try to 8 _a_p_p_e__a_l _to___
Major questions want your audience to the audience to get them
6____________for know.
react.
you to consider.
2.What is the main aim of their anti-smoking ad campaign? To discourage young people from smoking.
3. On which day will the campaign be started ?
On 31 May, World No Tobacco Day. 4. What is the slogan of the campaign?
to reach your -audience ads.
6
பைடு நூலகம்
1. Why does smoking result in million of people’s death every year?
Because it can result in lung cancer and heart disease.
7. 关心，在意(L22)
care about…
8. 对…关注/感兴趣的(L22) be concerned with/about…
9. 把…表达清楚(L26)
get sth across
10.取决于，依赖于(L28) d-epend on…
9
Difficult sentences
• 1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience .
4.__M__e__d_ia_______
for an ad campaign
P5_os_rt_aer_d,_ino_e_wa_ns_pda_pt_ee_rl,_em_vi_asg_iao_znines,
D_t_ea_cr_igd_ee_t_y_oau_u_rd_7i_ence
•Explore what they think. •Create the right message for
2. What must you keep in mind when you start a successful ad campaign?
A clear aim and an audience
3.What media can you use in an ad campaign?
Poster, newspaper, magazines, radio and television.
•Gather information from
your research by 9
askin__g_y_o_u_r_s_e_l_f _q_u_e_s_t_io_n_s
Decide the 10
•Depend on your audience.
_ap__p_ro_a_c_h_e_s_ to use •Depend on the kinds of
1. 记住…(L4)
have…in mind
2. 弄清楚，弄懂(L4)
figure out
3. 让某人做某事(L5)
get sb to do sth
4. 为了做某事(L10)
in order to do
5. 提前(L11)
in advance
6. 吸引，引起兴趣(L18) appeal to sb/sth
2. What media can you use in an ad campaign?
3. What must you keep in mind when you start a successful ad campaign?
4. Why do you need to do research on your audience?
Project
Developing an ad campaign
-
1
Advertisements are an important part in our daily life.
-
2
Fast reading:
Answer the following questions.
1. What is an ad campaign?
4. Why do you need to do research on your
audience?
Because the right message needs to be created for the
right person.
-
4
Careful reading:
Read the passage again and fill in the numbered blanks.
5. What are the major questions you must first
consider?
-
3
1. What is an ad campaign?
A planned program of ads using various kinds ads to reach a certain audience.
Smoking kills 5.Why do they choose the picture on P19 as their logo?
Because many people don’t know the damage smoking
does to their health.
-
7
-
8
Useful phrases in passage 1
-
5
1 ___H_o__w__t_o_b__u_i_ld___ an ad campaign
A planned program of ads using 3.________ads
2 __D__e_f_in__ition to reach a certain audience. various kinds of