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歌词大意：
飞机在天上飞，供应链来支配，这就是物流； 流水线、各部件，准点到、守时间，这就是物流； 把成本来控制，好利润天天增，这就是物流； 碳足迹要缩减，树环保新观念，这就是物流； 将业务来拓展，让世界心相连，这就是物流； 该去哪就去哪，高科技来实现，这就是物流； 门铃响，响叮铛~响叮铛~响叮铛~这就是物流； 让烦恼都抛遍，全交给UPS，这就是物流。
• 可口可乐软饮料产品就是依照典型的供应链来移 动的，其零售价更高，是因为当产品经过供应链 的每个节点时增加了价值（图2）。
Manufacturer 厂家
1.5
Distributor 配送商
1.6
Wholesaler 批发商
End consumer 最终客户
Figure 2 A presumptive value-added model 图2 推定增值模型
model
(See
Figure
1).
一般来说，商品/产品的流转需遵循典型的供
应链模式（见图1）。
Manufacturer 厂家
Distributor 配送商
Wholesaler 批发商
End consumer 最终客户
Retailer (Supermarket) 零售商（超市）
Figure 1 A typical supply chain
咖啡
• coffee with milk，white coffee 牛奶咖啡
• Instant coffee速溶咖啡
Mineral Water 矿泉水
soft drink不含酒精的饮料
soda water汽水
Whiter wine白酒
Red wine红酒
Champagne香槟
Cocktail鸡尾酒
Brandy白兰地
• 去超市以零售价购买(如2.50元/瓶)，时间成本最 低。
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Choice A is rarely the case because the total logistics cost of direct purchase from the manufacturer is prohibitive for any individual (2.6 times as much as the retail price in the above case), though its purchase price is much lower than the retail price.
Use t图hi1s典bo型x的to供h应ig链hlight callout text which is not included in your bullet copy
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• The Coca Cola soft drink product moves by the typical supply chain. The retail price is higher because value is added to the product as it passes through each node in the supply chain (Figure 2).
时两到三个课时。
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考核内容与方式
• 本课程分为形成性考核和终结性考核两部分
• 其中形成性考核占60% 包括：出勤10% 课堂表现10% 作业10% 笔记10% 小组PPT展示20%
• 终结性考核为期末考试 占40% 考试范围：Unit 1- Unit 24 考试形式： 开卷 考试题型： 翻译为主
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Vodka伏特加
Rum朗姆酒
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• go straight to the manufacturer, buy it at exfactory price (e.g. 1.50 Yuan/bottle) but pay extra costs for bus fare (e.g. 5 Yuan or more) , totaling 6.50 Yuan plus time cost (hours of bus travel), or
• Carbon footprint reduced bottom line gets a boost, that's logistics.
• With new ways to compete there'll be cheers on Wall Street, that's logistics.
• When technology knows right where everything goes, that's logistics.
互动时间：
• Task one Tongue twister (绕口令） • How many cookies could a good cook cook， • If a good cook could cook cookies? • A good cook could cook as much cookies • As a good cook who could cook cookies.
一瓶可乐是如何到达最终消费者手中的 If a consumer wants to have a bottle of Coca Cola
coke, he can choose to: 如果客户想买一瓶可口可乐，他可能选择：
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• Pepsi 百事可乐 • 7-up 七喜 • Sprite雪碧 • Fanta芬达 • Lemonade 柠檬水 • Orangeade橘子水 • Black tea红茶 • Green tea绿茶 • Strong(weak)tea浓（淡）茶 • Black coffee（不加牛奶的）纯
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However, the Council of Logistics Management of USA has given an authoritative definition which is widely accepted by the logistics professionals. 然而，美国物流管理协会给出了一个权威的定义， 该定义受到物流专业人士的广泛接受。
• 能力目标 具有物流专业英语文章的阅读和理解能力； 通过阅读英文文章，了解物流管理和实践操作的专业知 识。
• 素质目标 从事物流业务所必需的英语阅读理解方面的素质; 能熟悉物流所涉及业务活动的各类英语表达的素质; 能在简单物流环境中进行英语表述的基本能力素质。
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课本介绍
• 特点：课文短，专业性强，视野广阔。 • 共32个单元，计划学习1-24单元，每个单元用
Retailer (Supermarket) 零售商（超市）
2.5
1.7
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• What is logistics? 什么是物流？
• Logistics, in a narrow sense, is the flow and storage of goods. 狭义上讲，物流是商品的高 效流动与存储。
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Task Three
• Look at your contents, try to divide the contents into several parts. 请翻至目录，并尝试将目录内容分成与物流环节相 对应的几大块。 Basic Concept Technology Logistics operation process Transport Inventory management Warehouse and storage Others
A选择是极少出现的情况， 因为从厂家直接购买的总 物流成本对于个人而言是 极其昂贵的（在上述的情 况 中 ， 达 到 了 零 售 价 的 2.6 倍），虽然其采购价要比 零售价低得多。
Text
Hale Waihona Puke 17Choice B is the most popular for individual consumers, in which the customer pays a higher retail price in exchange for ease of shopping and exemption of the time-consuming travel to the manufacturer, in addition to a lower total cost.
• Bells will ring, ring-a-ding, ring-a-ding, ring-a-ding, that's logistics.
• There will be no more stress 'cause you've called UPS,
that's logistics.
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Vocabulary
Let’s look at the following video, then you’ll be full of confidence for your English
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Task Two: Look at the following advertisement, and tell us your ideas about logistics.
“Logistics is that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers’ requirements.” “物流是供应链的一部分，它对产品、服务和相关 信息从原产地到消费地的高效率和高效力的流动及 存储进行规划、实施和控制，以满足客户的要求。22”