Copyright© 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Successful Supply Chain Strategies (1)
• The first set of supply chain strategies directly support business strategies focused on product leadership and brand-building:
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Supply Chain Logistics Management
Chapter 1: Twenty-first Century Supply Chains
McGraw-Hill/Irwin
Supply Chain Logistics Management, First Edition. Bowersox, Closs, and Cooper.
• Market Saturation Driven: Focuses on generating high profit margins through strong brands and forceful marketing and distribution. This is the strategy of the successful A-brand suppliers like Coca-Cola, Sara Lee, Procter & Gamble, Nestle and Unilever. Especially Unilever has drawn attention by eliminating many minor and local brands in order to focus all attention to strong international brands.
• Operationally Agile: Configures assets and operations to react fast to emerging consumer trends along lines of product category or geographic region. Tesco UK and the global Ahold Company are both retailers that have build systems giving stores the opportunity to respond to the local customers. Both assortment and shelve presentation are systematically adapted to actual local sales, and replenishment is executed using computer assisted ordering.
Chemical manufacturer (e.g. Oil Company)
Chemical manufacturer (e.g. Oil Company)
McGraw-Hill/Irwin
Paper Manufacturer
Timber Industry
Supply Chain Logistics Management, First Edition. Bowersox, Closs, and Cooper.
McGraw-Hill/Irwin
Supply Chain Logistics Management, First Edition. Bowersox, Closs, and Cooper.
Copyright© 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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What is a supply chain?
P&G or other manufacturer
Jewel or third party DC
Jewel Supermarket
Customer wants detergent and goes
to Jewel
Plastic Producer
Tenneco Packaging
McGraw-Hill/Irwin
Supply Chain Logistics Management, First Edition. Bowersox, Closs, and Cooper.
Copyright© 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
SUPPLIER
E
M
NETWORK
A
T
Eቤተ መጻሕፍቲ ባይዱ
INTEGRATED ENTERPRISE
N
DISTRIBUTIVE
D
NETWORK
C
R
Procurement
Distribution
O
I
N
A
S
L
U
S
Manufacturing
M
E
R
S
Capacity, Information, Core Competencies, Capital and Human Resources
1-1
供应链物流管理
McGraw-Hill/Irwin
Supply Chain Logistics Management, First Edition. Bowersox, Closs, and Cooper.
Copyright© 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
Copyright© 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Generalized Supply Chain Model
Relationship Management
Information, Product, Service, Financial and Knowledge Flows