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Maximize Choice
Maximize Quality of Life
Goals of
Marketing Systems
Maximize Consumption
Maximize Satisfaction
3
Marketing
Demand
Management Key Management
20.2.409:41:3009:41 09:4120.2.420.2.409: 41
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2020年2月4日星期二9时41分30秒
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《营销导刊》 《销售与市场》 《市场营销》（人大复印资料）
Concepts
for
Managing
Marketing
Customer Lifetime
Value
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Starting Point
Focus
Means
Ends
Society (Human Welfare)
Consumers (Satisfaction)
Societal Marketing Concept

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The marketing concept
(Achieve goals by meeting customers' needs)
Custermer orientation
All marketing activities are focused on providing satisfaction
Responsiveness Access
Reliability Security Competence Credibility Empathy Communication Style
Байду номын сангаас
Affordability
Availability Convenience
Performance Features Reliability Conformance Serviceability Aesthetics Perceived Quality
concept by internet connections.(P38-39)
getting information and writing the outlet on the marketing planning and marketing process Text book (chapter 2)
Value, satisfaction, and quality Exchange, transactions, and relationships
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All marketing activities are coordinated.
Profits follow customer satisfaction
Profit aims will be met when the needs are successfully served.
Company (Profits)
New Marketing Landscape
Nonprofit Marketing
Ethical Concerns
Emerging Challenges
Globalization
Changing World Economy
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Next week
Strategic planning and the marketing process Assignment:
Reviewing the lecture 1
Text book (chapter 1)/ P36-37 Orgnizing the first team discussion on the marketing

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•What is marketing?
Needs, wants, and demands
Products
Markets
Core Marketing Concepts