300,000, according to Google); prices beyond that need can be privately discussed with Google 4. new great products - Google Maps, Google Earth, Google
▪ Many use it first ▪ Many use the Google Toolbar ▪ Users of all types prefer Google ▪ Computer people ▪ Librarians ▪ Students ▪ Senior citizens
Business Model Advertising
▪ . Gains more partners, including Yahoo! Starts web directory.
Product / Service Description
▪ Search • Alerts Book Search Catalogs Desktop* Finance* Images Product Search Toolbar*Web Search
Scalable Search Services: ▪ Google provides customized search services for websites. ▪ Has become the dominant search engine, used by many portal and
ISP websites as well as individuals. Service Provider Offers services online Google: Google Maps, Google Docs, etc Advertising:
▪ Geo • Google Earth Google Maps ▪ • Mobile • Mobile*
How Google Spends Its Time and Resources
Positioning
▪ Teens and young adults, Ages 18-35
▪ business advertisers ▪ web surfer ▪ A majority of users know Google
Ads • AdSense AdWords Analytics
Applications Blogger Calendar Gmail Google Docs Google Voice Labs News*
Picasa Talk Translate Video YouTube
Enterprise • Earth for Enterprise/Google Earth • Google Search Appliance
Organize the world’s information and make it universally accessible and useful.”
Google
Company Description
▪ Google operates the leading Internet search engine, offering targeted search results from billions of Web pages
How does Google make money?
1. Adwords - and the pay per click concept. Minimum cost per click (CPC):¥0.08
▪ Minimum payment: ¥100.00 2. Adsense 3. Google Search Appliance $100/ year (for up to 5,000 pages) to $2,250/ year (for up to
▪ named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros.
▪ Google subsidiaries include YouTube and DoubleClick.
▪ 1st half 1999: Google has 8 employees and answers 500,000 queries/day.
▪ 2000: Becomes largest web search engine, having indexed 1 billion documents.
Google’s first production server
History
▪ 1998: Founders Larry Page and Sergey Brin raise $1 million from family, friends, and angel investors.
▪ Google is incorporated Sept. 7. Site receives 10,000 queries per day and is listed in PC Magazine’s top 100 search websites list.
▪ Old Model: The Advertiser Pays for Ads Displayed
▪ New Model: The Advertiser Does Not Pay for Ads Displayed The Advertiser Does Pay for ‘Click-Throughs’ And the Advertiser Pays for AdWords More Advertisers Pay More, More Often Market-share is being wonHale Waihona Puke from other Channels