BJ Solana
BJ OP NSW
AGENDA
_PRINCIPLE 陈列原则
_ZONING 区域划分 _LARGE (CASE STUDY: BJ OP NSW) _MIDIUM (CASE STUDY: SH NEW WORLD) _EACH ZONING (INITIATIVE , APP WALL, FW WALL, TABLE, SINGLE HANG, TEE WALL)
_中岛区域
SINGLE HANGS WITH MANNEQUINS 单挂通与模特组合
_鞋区 FOOTWEAR WALL, CUBE 鞋墙/鞋区引导道具陈列台
_FOOTWEAR ICON SIGNS 鞋墙ICON信息牌
_ T恤专区 TEE WALL T恤墙
AGENDA
_PRINCIPLE 陈列原则
用颜色增强视觉冲击力
_LEVERAGE THE
EDUCATE THROUGH
_CREATE IMPACT
04 05 06 POWER OF THE TEE. 创建T恤专区
PRODUCT COMMU.
加强SPORTSWEAR
WITH COLOR.
单品陈列
推广T恤文化
产品信息沟通
用色彩创造冲击力
_ANCHOR THE WALL IN ICONS. _LEVERAGE THE POWER OF ICONS.
女子服装板墙区域
W’s ZONE 女子区域
W’s 3rd App Zone Feb. products
W’s TEE W’s POLO
TEE Group
M’s TEE
W’s FTW & EQP
Lunar Rejuven8
M’s FTW & EQP
M’s 3rd App Zone
Feb products
_FIXTURE CAPACITY 道具容量及陈列规范
_Q&A
_ANCHOR THE
01 WALL IN ICONS. 季节主打ICON产品展示
在主板墙区域
_LEVERAGE THE
02 POWER OF ICONS. 根据季节主题在店铺各
区合理分布ICON 产品
_FEWER, BETTER
03 STYLES. 明确的故事分区，并利
_CREATE IMPACT WITH COLOR. 用色彩创造冲击力
AGEING 区域划分 _LARGE (CASE STUDY: BJ OP NSW) _MIDIUM (CASE STUDY: SH NEW WORLD) _EACH ZONING (INITIATIVE, APP WALL, FW WALL, TABLE, SINGLE HANG, TEE WALL)
_FIXTURE CAPACITY 道具容量及陈列规范
_Q&A
_SH NEW WORLD
引导区 鞋区 男子服装板墙区域 女子服装板墙区域 中岛区域 装备区域 T恤专区
W’s 1st zone N98
W’s 2nd zone Windrunner
M’s & W’s TEE
W’s True Color
Initiative ZONE 引导区域
_ INITIATIVE引导区
TABLE + MANNEQUIN + SINGLE HANG 引导桌+模特群组+单挂通
_INITIATIVE 引导区 MANNEQUIN CLUSTER 模特群组
_服装板墙区域 APPAREL WALL
FROM
TO
_中岛区域 TABLE WITH SINGLE HANGS 引导桌和单挂通组合
M’s ZONE 男子区域
W’s 2nd App Zone
W’s 1st App Zone
Windrunner + NSW TEE
M’s& W’s N98
W’s Brazil
W’s UK
Brazil
M’s Brazil
M’s
UK
UK
M’s 2nd App Zone
M’s 1st App Zone Windrunner + NSW TEE
_FIXTURE CAPACITY 道具容量及陈列规范
_Q&A
AGENDA
_PRINCIPLE 陈列原则
_ZONING 区域划分 _LARGE (CASE STUDY: BJ OP NSW) _MIDIUM (CASE STUDY: SH NEW WORLD) _EACH ZONING (INITIATIVE, APP WALL, FW WALL, TABLE, SINGLE HANG, TEE WALL)
_ZONING 区域划分 _LARGE (CASE STUDY: BJ OP NSW) _MIDIUM (CASE STUDY: SH NEW WORLD) _EACH ZONING (INITIATIVE, APP WALL, FW WALL, TABLE, SINGLE HANG, TEE WALL)
ICON产品重点展示
_FEWER, BETTER STYLES. 明确的故事分区
_LEVERAGE THE POWER OF THE TEE. 创建T恤专区
_EDUCATE THROUGH PRODUCT COMMUNICATION. 加强产品信息沟通
_CREATE IMPACT WITH COLOR. 用色彩创造冲击力
NSW
New Concept Store
PP Guideline
The NSW New Concept Door Target Consumer 目标顾客
The NSW New Concept Door Style Derived
From Sports
设计灵感
中国第一家NSW新概念零售店铺 The 1st NSW New Concept Door in China
_FIXTURE CAPACITY 道具容量及陈列规范
_Q&A
道具容量标准
道具名称：(T恤)展示墙 特征：5排×4列，最上两排为图案展示区; 容量：T恤=12SKUS, 件数：12 ×8=96
M’s & W’s POLO
EQP
FTW
GS POLO
Brazil Black
3 initiatives
M’s 2nd M’s 1st zone zone
N98 True Color
M’s 3rd zone Win drunner
_BJ OP NSW
引导区
鞋区
中岛区域
装备区域
男子服装板墙区域 T恤专区