Some Useful Expressions on Starting Business (English version)A. The first paragraph of a letter----- your main purpose, how you get to know your partner andwhy you are writing:1. We owe your name and address to your ambassador to China who has informed us that youare in the market for sports shoes. We are willing to start business with your firm on the basis of equality and mutual benefit.2. We are very pleased / It's our great honor to get to know your esteemed firm through a mediahere in China. We are writing to you in the hope of starting our business / cooperating directly with you in the line of …3. On the recommendation of Messrs. …, we have learned with pleasure the name of your firmand shall be glad to enter into direct business relations with you.4. your esteemed firm has been recommended to us by …5. Having had your name and address from …, we now avail ourselves of this opportunity towrite to you with a view to establishing equal and mutual benefit business relations with your corporation.6. Your na me and address have been passed on to us by …, and we are glad to forward to youthis starting letter, hoping that it will be the prelude to mutually beneficial relations between both parties of us.B. The second paragraph of a letter ----- brief self introduction, what you do:7. Our company is a partnership / is a Sino-German joint venture, handling / dealing in …8. We are a state-owned enterprise / a state-run/ operated company, set up/ established/ created/formed/ founded in 1986. We are in the line/ business of building material.9. We are a private company （specializing） in computers as well as doing TV sets. We havebeen in this line / business / trade for over 10 years.10. We wish to introduce ourselves to you as a … corporation dealing exclusively in chem icalfertilizers.11. Being specialized in the export of the goods for years, we express our desire to trade withyou in this line.12. Our main lines are … and your business just falls / is in the scope of our lines.13. We were listed on the SHSE in 1995.with or We have 2000 employees. / We employ 2000workers and clerks.14. We have 30 branches/ manufacturers/ plants/ factories/ retail outlets all over the country. /We have 20 both domestic and overseas subsidiaries/ son companies / We have 20subsidiaries/ son companies both at home and abroad.15. Our registered capital is USD40 million.16. Our market value / capitalization is USD10 billion at present.17. Our output/ sales volume/ trade volume was/ summed to ￡500 million last year/ has totaledto/ has reached ￡500 million the year before.18. Our factory is located in Chengdu, in the west of China. / The location of our factory is in …Our factory floor / The area of our factory is about 50,000 square meters.C. The third paragraph of a letter ----- promotion of your goods, what yourproducts are called and how good they are in quality, packing, price and sales abroad, especially in the target market:19. Our shirts come in / are of various sizes, colors, materials and designs.20. Our goods are very popular / in good sales / are enjoying fast sales in the American market/ inthe markets next to/ around you.21. This is our bestseller of this year.22. Our products sell well/ fast in all our major overseas markets.23. Our mountain bikes are of superior quality and favorable prices.24. Our prices are competitive/ favorable/ suitable/ workable/ acceptable/ moderate/ in line with/in agreement with the market.25. Our company has passed/ obtained the quality production system ISO…D. The fourth paragraph of a letter ----- expression of your expectation and encouragement, whatyou desire and how soon you hope to get a reply:26. In the hope of cooperating with you earlier/ promoting your market together with you as soonas possible, we are looking forward to receiving your kind earliest reply at your convenience with highly appreciation here in China.27. Believing in our successful cooperation and bright future, your earliest kind attention to us atyour convenience will be highly appreciated here in China.28. It is our hope that you will do your utmost to promote both trade and friendship to our mutualadvantage.29. We are approaching you for export of sport goods.30. Your letter of Oct. 15 addressed to our Head Office has been passed on to us for reply, for thegoods you need fall into the scope of our business.31. As you know, we have been handling paper and stationery.32. We hope to inform you that all kinds and designs of men’s shoes are available now.33. We believe substantial deals will be concluded between both of us since our prices are quitereasonable.34. To start specific transaction, we are enclosing the export list of our steel products with ourmost favorable prices for your reference.2)上海新际进出口公司SHANGHAI XINJI IMPORT & EXPORT CO.地址：安庆路330号，中国上海电话：67554321 传真：67554344 电子邮件：sinji@Add: 330 Anqing Rd, Shanghai, China Tel: 67554321 Fax: 67554344 E-mail: sinji@October 28, 1998Wit Co., Ltd.Seosomun-Dong, 2-gu, Chung-guSeoul, KoreaAttn: Purchasing Dept.Dear Sir or Madam:We have learned from the International Department of Bank of China that you are a reputable distributor with extensive sales connections in your area. We are writing this letter with a view to getting into business with you in the near future.We are a state-owned corporation specializing in import and export of light industrial products with a registered capital of RMB20 million and founded in 1986. With years of efforts, we have expanded our business scope impressively and now we deal in nearly 100 kinds of merchandise. We've succeeded in establishing trade relations with many advanced manufacturers in China and have introduced a lot of excellent products abroad. Enclosed please find one copy of our latest illustrated catalogue for your reference.For your information, we have recently launched a kind of table lighter, as a novelty decoration or a practical gift, which is of superb quality and fine workmanship. Its exceptional material and unique style have evoked a good reaction in Japan. We have airmailed some samples to you under separate cover and we expect your kind comments. If any of the items appears to be interesting to you, please let us know immediately and we will offer you our most favorable price.We are looking forward to your early reply.Yours truly,李静芝Li Jing-zhi (Ms)Manager。