商务英语中产品简介 WEIHUA system office room 【WEIHUA 16H-WEIHUA WEIHUA8Q8-Description of products产品介绍谈到人名的翻译，其实不能一概而论。
正如奈达博士所说，翻译时，必须心中先想想译成以后的对象是谁，作用是什么。
人名的翻译，至少得分成新闻翻译、文学翻译及一般民间私人姓氏的翻择三大类来处理。
新闻翻译为了表示电讯中涉及的人物是个外国人，译名不妨尽量选用一些不像中国姓名的汉字，以免引起混淆，当然，必要时须作出适当的调整。
文学作品中的人名却不必也不可能丝毫不变，墨守成规，一切依译名手册来翻译。
Fitzgerald的《The Great Gatsby》先后就有王润华的《大哉盖世比》，朱淑慎的《永恒之恋》，乔志高的《大亨小传》，以及范岳的《大人物盖茨比》等多种译本。
产品名称的翻译应以直译和音译为主。
1 根据产品的工作方式命名2 根据产品的结构定名3 根据产品用途定名4 根据制作原料定名5 利用构词法，加前后缀6 按产地定名7 按厂名或牌号定名8 按色彩定名9 音译10 音译加注看看下面产品品牌的译法Road MixQuick翱微滋休闲食品always翱微滋爱克思休闲食品Xpie爱克思（爱克斯，爱克丝，爱克司）净白系列 Pure-White Series净白洁面泡沫 Pure-White Cleansing Foam净白修护液 Pure-White Repair Lotion净白精华液 Pure-White Essence净白防护霜 Pure-White Sunscreen （Sun Protection Lotion)雅诗兰黛(Estee Lauder) 高级夜用修护精华素就是 Advanced Night Repair说明：产品名一般由两部分组成，第一部分是名字，不是产品的本质内容，比如Dior（迪奥）这个大名牌，它的防晒霜，不会翻译成 day sunscreen, 而是先起一个名字，叫DIORSNOW；然后跟着的是产品名的第二部分，Ultimate Whitening，一般在下面一行，即说明是什么，或干什么用的。
同样，Shiseido资生堂的防晒霜叫ANESSA（我们翻译成“安耐晒”），其实ANASSA跟什么“耐”呀，“晒”呀都没关系，就是一个名字而已；但是它的产品附名（即上面说的第二部分）是mild sunscreen （face） SPF 43，意思是中性防晒霜（面部用），防晒指数为 43。
（所谓“中性”是与“强力”相对的，说明它不是最厉害的，厉害的能达到SPT 50 或以上。
）Pure-white 实际上是想做名称的第一部分，因为看你的产品名，这个“净白”是个系列产品，这个系列自然应该有个名字，“pure-white”。
范文PRODUCT CATALOG这是一种真正意义上能在超寒冷温度下长时间保持脚部温度的专业安全保暖鞋，经过我们多年的研究，以陶瓷材料发热技术为核心，并对电池在安全性、超寒冷状态下电池的能量释放增加进行改进，与制鞋业界的领先企业合作，针对军队、警察、海关、油田、工矿企业等各个行业，严格按照技术方案的要求制作，生产的既能满足功能要求又完全符合鞋行业要求的功能型电热保暖鞋（靴）。
产品通过了SATRA和BSI及ASTM等国际安全认证。
After many years of research and development, we have innovated heating technology with china material as its central pieces. With this heating technology, we developed special warming shoes/boots that could keep feet temperature the same for a long time under extremely cold conditions. We also improved the safety and capacity of the batteries so that it would be adoptable in the cold environment. In cooperation with the leader of a shoe industry, we have made various designs in order to meet special requirements from a variety of industries such as military, police, custom, oil, mineral mining, etc. Manufacturing was conducted strictly according to the design and standardization in the shoe industry so that final products not only meet the technology requirement for heating but also meet all standards set by the shoe industry. This product has received international security certification from SATRA, BSI, and ASTM.发热技术特点：1、一次充电后可以保证持续不间断8小时的发热。
2、绝对没有爆炸可能的安全电池。
3、通过了－30度超低温状态下电池释放总电量65％的测试。
4、功率只有，低能耗，将更加的环保。
Features:1. A fully charged battery can generate heat continuously for up to 8 hours.2 . The battery is very safe. There is no risk of explosion under any condition.3 . When tested under -30℃, more than 65％ capacity of battery is released.4. This product consumes little energy with output power at only , and thus environment friendly.充电器参数输入 100~240VAC 50/60Hz输出 900mA输出连接器 DC Jack x 2电源线长度 5 feet x 2充电器规格：可定制各种规格电池参数电池电压电池容量 1900mAh输出功率发热温度 36－42°C连续发热时间≥8小时（－20C°状态下）Charger parametersInput 100 ~ 240VAC 50/60HzOutput 900mAOutput connector DC Jack x 2Length of power cord 5 feet x 2Charger Specifications: all kinds of specifications as definedBattery parametersBattery voltage Battery capacity 1900mAhOutput power of Heating temperature 36-42 ° C Continuous heating time ≥ 8 hours (-20C ° or above)军警保暖鞋进口防水全粒面牛皮和国际顶级防水内里材料，可在静态防水实验72小时，动态防水曲折20000次不渗水。
优质钢质内包头，符合CSAZ-195-02标准，可承受1400KG的压力和125焦耳的冲击力。
优质钢制内衬底，符合CSZ195-02标准，可承受1200N的穿刺力。
优质的羊毛内垫，具有极好的保温作用。
8个小时的连续发热防爆电池，零下30摄氏度是电池能量释放达到65％，大底采用优质橡胶材料，具有耐磨、防酸碱、防油、防滑等性能，符合美国ASTM标准。
适用范围：适用各种在寒冷地带的军队，警察日常穿着，防水、防油、防砸、防穿刺性能使本产品更适合于各种复杂环境中穿着。
产品编号：SS01A00尺码：39/40/41/42/43/44/45产品检测报告Military/Police Warming BootsWith imported waterproof leather on the outside and international top-tier waterproof material as the inner make up, this product was tested to be waterproof under still water conditions for 72 hours or under dynamic flow conditions 20000 times.With high-quality steel as the inside, which meets the standard of CSAZ-195-02, it can withstand the pressure of 1400KG and the impact of 125 joules. With high-quality steel as a protection pad, which meets the standard of CSZ195-02, it can withstand puncture force of 1200N. With high-quality wool pads, it provides excellent thermal insulation.There is up to 8 hours of continuous heating.There is a special battery that is void of risk of explosion under any condition. When under -30℃, more than 65％ capacity of battery is released. General material is high-quality rubber that offers various features such as long lasting, acid/base-proof, oil-proof, and non-slippery. Used materials meet American ASTM standard.Good for: Military/police that perform daily duties under extreme cold condition. Its unique features for water-proof, oil-proof, non-smash, non-penetration make it very suitable for various extreme conditions.Product Code：SS01A00Size：39/40/41/42/43/44/45Quality control report行业保暖鞋采用simpater防水透气内里材料，可在静态防水实验72小时，动态防水曲折20000次不渗水。