目录TABLE OF CONTENTS1.0报告摘要 EXECUTIVE SUMMARY 32.0介绍 INTRODUCTION 43.0企业背景介绍 COMPANY BACKGROUND 54.0行业分析 INDUSTRY ANALYSIS 75.0产品与服务 PRODUCTS AND SERVICES 126.0市场分析 MARKET ANALYSIS 157.0市场营销战略 MARKETING STRATEGY 178.0生产与运营计划（如果有） MANUFACTURING AND OPERATIONS PLAN (IF APPLICABLE) 219.0人力资源及结构 HUMAN RESOURCES AND STRUCTURE 2210.0财务计划 FINANCIAL PLAN 2511.0未来方面--前路 FUTURE DIRECTION – THE WAY AHEAD 2812.0附件 APPENDIX 1 321.0 报告摘要EXECUTIVE SUMMARY完成一页纸的报告摘要，阐述企业战略所做的工作及建议One page summary overview of the report defining the work that was undertaken and the resulting recommended actions.本部份应在本报告全部撰写完成之后才完成This section should be completed once the entire report has been finalised.本部份应包括主要的行动及其结果，以及通过执行本计划后将达成的目标摘要This section should include Key Actions and an “Output Statement,” a summary of what will be achieved through the implementation of this plan.2.0 介绍INTRODUCTION明确企业战略计划的目的以及撰写该报告的原因是十分重要的。
计划的目的可能包括以下方面：It is important to identify the purpose of the strategic business plan, why you are preparing this document. The purpose could include some of the following ideas:-制定企业的战略以提升企业利润To establish strategies to assist the business increase profitability;-确定在未来的12个月里，企业将如何运营Define how the business will move forward over the next 12 to 36 months; and-确定企业的市场战略定位，确定主要竞争优势战略与策略Identify the positioning of the business within the marketplace and develop key competitivestrategies and tactics.以下是一些范文，您可以在此基础上进行修改。
Below is some suggested text that you can modify.-企业战略计划的制定旨在帮助企业确定其未来目标，以及达成目标的方式。
它为企业指出了如何有效地实现其目标的路径。
This strategic business plan has been developed to assist the organization to determine it'sfuture goals and the means by which it can achieve those goals. It is a map that can be usedto see which path the business should follow to achieve its’ objectives in an efficient andeffective manner.-企业战略计划详细说明了企业存在的原因、内外部生存环境、目前的位置、市场目标、实现目标时可能遇到的障碍、以及如何运用资源与策略来实现目标。
重要的是，它还提供了一些衡量指标（即主要业绩指标），以帮助企业衡量其所采取的措施是否有效。
This strategic business plan details why the business exists, its’ environment, both internaland external, where it is now, what the goals are, what are the obstacles to achieving thosegoals and how the goals can be achieved through the use of resources and tactics.Importantly, it also provides measures (called key performance indicators) that will help thebusiness to see if it is on the road to successfully achieving its goals or whether it has taken awrong turn.-企业战略计划应随着时间的变化不断地进行修改与发展，配合企业已实现了的目标或所发生的环境变化，以保障企业更好的发展。
It is intended that this strategic business plan will be revised and further developed over time,so that as the business achieves its’ goals or circumstances change, it can be adapted toensure the best ongoing results for the organization.-制定与执行企业战略计划有助于企业实现自己的远景目标。
The development and use of this strategic business plan will help the business achieve its’vision.3.0 企业背景介绍COMPANY BACKGROUND明确企业的经营范围以及所从事的行业Identify the type of business and the industry that the business operates in.描述企业的性质与结构Describe the structure of the business:-合伙制、有限责任公司、上市公司等Partnership, Pty Ltd, or Public Company; and-企业员工总数How many employees do you have?企业成立日期及创建人When was the business established and by whom.企业的经营方式，如零售、批发等Identify the method of trading e.g. retail, wholesale etc企业远景 Vision Statement公司远景旨在向员工提供公司的目标及发展方面。
它阐明了企业所从事的商业活动，以及未来希望达成的目标。
The vision statement is used to give people a sense of purpose and direction. It describes the businesses future position and value.确保公司远景应有一个积极的观点，并且对以下内容进行明确：Ensure that the vision has a positive outlook and identifies the following:-企业希望达成的目标What the business will achieve;-目标达成的时间The timeframe in which it will be achieved;-核心价值Core values;-企业希望吸引及聘用的员工The type of people the business wants to attract and employ; and-企业将如何去竞争及如何超越竞争对手How the business intends to compete and out-perform competitors.企业宗旨 Mission Statement企业宗旨用于明确企业的目的与核心价值The mission statement is used to identify the purpose and core values of theorganisation.确保企业宗旨包括以下内容Ensure that the mission statement includes things such as:-企业的目的－你是谁，你的客户是谁，你提供什么样的产品与服务，怎么样去进行销售Purpose of the business, – who you are, who you serve, what products and services youoffer and how you make them available;-企业希望达到的专业标准Professional standards that the business wishes to adopt;-企业希望雇用的员工类型，以及他们可以获得的利益Type of people the business wishes to employ and the benefits that they may expect toreceive; and-企业的核心价值Core Values of the business.行动与主要业绩指标 Actions and Key Performance Indicators✍应采取的行动在每一部份最后都有列出，使企业清楚地了解在未来的12个月里，应采取什么样的行动。