产品与服务 PRODUCTS AND SERVICES
本部分主要针对企业的产品与服务。

它旨在了解你对该企业为客户提供产品与服务方面的表现的看法。

This section focuses on the businesses products and services. It explores your perception of how well the business delivers products and services to its customers.
在下面的空格内，请写出你对该企业如何提高产品与服务（质量、服务、送货）的三个建议In the space below please write your 3 recommendations for how the business can improve its Products/Services (quality, service, delivery etc)
1.
2.
3.
客户服务 CUSTOMER SERVICE
This section examines how well the business is perceived to deliver customer service. Please answer according to your perception of how the business performs in the area of customer service.
请在下面的空格时写出你对企业如何提高其客户服务（服务、优先、态度、跟踪）的三项建议
In the space below please write your 3 recommendations for how the business can improve its Customer Service (service, priority, attitudes, follow-up)
1.
2.
3.
市场与企业形象 MARKETING AND BUSINESS IMAGE
本部份旨在了解你对该企业的市场与企业形象的看法
This section explores your perception of the marketing and business image of the business.
请在下面的空格里写出你对企业如何提高其市场与企业形象的三项建议
In the space below please write your 3 recommendations for how the business can improve its Marketing and Business Image
1.
2.
3.
沟通与管理 COMMUNICATION AND ADMINISTRATION
本部分旨在了解你对该企业有效沟通与管理方面的看法。

This section examines the organisation’s a pproach to effective communication and administration.
请在下面的空格时写出你对企业如何提高其沟通与管理的三项建议
In the space below please write your 3 recommendations for how the business can improve its Communication and Administration
1.
2.
3.
综述 OVERALL
✍你最不喜欢该企业的三件事是什么？
In the space below please write the 3 things you dislike most about dealing with the business
1.
2.
3.
✍你最喜欢该企业的三件事是什么？
In the space below please write the 3 things you like most about dealing with the business
1.
2.
3.
✍假设明天你会成为该企业的老板。

你想对该企业经营方面所做出的第一个改革是什么？可以是大改革，也可以是小改革，所花费的时间也可长可短。

你个人认为需要优先执行或改革的是什么？
Imagine that tomorrow you become the owner of this business. What is the first thing that you would set about changing about the way the business operates? This can be something small or large, it can be something that will take either a short or long time to change. What is the one thing that you would treat as your personal priority to implement or change
• 在选择与购买这些产品与服务时，什么是最重要的因素？请填写下面的表格：
What are the issues that are really important to you when choosing a where you are going to buy these types of products or services? Please could you complete the table overleaf:
•在第一纵行就其重要性进行打分，分数从1到8，1为最重要，8为最不重要
In the first column rank from 1-8 in order of importance to you with 1 being the most important
factor and 8 the least;
•请按10分制，在第二纵行为企业目前在此方面的表现打分。

1分为“在此方面需要进行大的改进”，10分为“优秀-不需要做任何改进”
In the second column please rate the businesses current performance in this area out of 10 with 1
being “a large improvement in this area is required” and 10 being “awesome – no improvement
could be made.”
什么对你来说是最重要的？ WHAT IS IMPORTANT TO YOU?。