play-up 炒作play-down 轻描淡写crib 抄袭groundless 毫无根据official mouthpiece 官方喉舌grapevine news 小道消息must stuff 必登消息anonymity 匿名camera-eye 客观报道news blackout 新闻封锁angle 新闻报道角度spot coverage 现场采访press party 招待新闻界的聚会press box 运动会场地的记者席newsbeat 采访范围press card 采访证staff writer 特约撰稿人ideological nature 思想性interesting nature 趣味性orientation 倾向性informative 知识性guidance function 指导性combativeness 战斗性mass line 群众路线principle of Party spirit党性原则running comment 时事评论leaderette 短评monograph 专论special feature 转载press communiqué新闻公报scoop 独家特快消息newsflash 短讯box news 花边新闻pony report 每日新闻摘要stale news 陈旧的新闻at municipal level 市级nameplate 报头masthead 报头下的方块dateline 日期和发稿地行splash headline 大字标题subtitle 副标题subhead 小标题single-column heading 单栏标题jump head 跳页标题running headline 栏外标题fat page 空白多的版面newsmarker 新闻人物unused contribution 未用稿件wordage 来稿字数rough copy 草稿original manuscript 底稿commissioning on article 约稿special contribution 特约稿notice to contributors 稿约soliciting contributions 征稿remuneration 稿酬autograph 作者亲笔原稿marginal manuscript 有旁注原稿solicit subscriptions 征订renewal 续订deputy editor-in-chief 副总编辑associate managing editor 副主编sub-editor 助理编辑resident correspondent 常驻记者visiting journalist 采访记者editorialist 社论撰写人keyhole reporter 报内幕的记者blank vt. "开天窗"boil vt．压缩（篇幅）byline n. 署名文章caricature n．漫画crop vt．剪辑（图片）crusade n．宣传攻势cut line n．插图说明file n．发送消息；发稿filler n．补白flag n．报头;报名folo =follow-up n．连续报道Fourth Estate 第四等级full position 醒目位置gutter n．中缝hearsay n．小道消息highlights n. 要闻human interest 人情味invasion of privacy 侵犯隐私（权）inverted pyramid 倒金字塔man of the year 年度新闻人物master head n．报头;报名morgue n．报刊资料室news peg 新闻线索，新闻电头newsprint n．新闻纸obituary n．讣告pipeline n．匿名消息来源profile n. 人物专访；人物特写pseudo event 假新闻slant n．主观报道；片面报道spike “枪毙”稿件stone vt．拼版stringer n．特约记者;通讯员suspended interest 悬念thumbnail n．“豆腐干”（文章）watchdog 舆论监督hypermedia 多媒体covert coverage 隐性采访pre-lite 预先排演parchment 羊皮纸；羊皮纸文稿infatuation 迷恋；醉心effeminate 柔弱的；女人气的reciprocal 互惠的；彼此相反的bourgeois 中产阶级的compilation 编辑identify 确定；认同；一致subsidy 补贴；津贴；补助金outpace 赶过；超过…速度process 过程system 系统brand loyalty品牌忠诚度brand preference 品牌偏好brand insistence 品牌坚持brand share 品牌占有率gift advertising 赠品广告inflight advertising 飞行中广告below-the-line advertising 线下professional magazine专业性杂志trade magazine行业性杂志consumer magazine消费者杂志prime time黄金时间active Communicator主动传播者mass audience大众传播的受众power elite权力精英audience Interest受众兴趣audience Activity受众行为Information信息Signal信号Message讯息Redundancy冗余信息Communication Unit传播单位Encoding编码Decoding解码Source信源Communication Channel传播渠道Effective Communication有效System of Oral Communication口传系统Global Village地球村Localization本土化Cyber Space电子空间Digitalization数字化Intercultural Communication跨文化传播News Gatherers新闻采集者News Processors新闻加工者Commodification商品化Spatialization空间化Structuration结构化Media Industry传媒产业Media Competition媒介竞争the Market-Driven Journalism市场驱动新闻学Sign符号Visual Text视觉文本Nonverbal Sign非语言符号Nonverbal Communication非语言传播Sampling抽样clarity明晰性cultural proximity文化接近性unexpectedness出乎预料性continuity连续性the right to communicate传播权the right to know知晓权diversion心绪转换personal relations人际关系preferred reading优先式解读negotiated reading妥协式解读oppositional reading对抗式解读meaning system意义体系pattern型式signification赋予意义creative brief创意纲要emotional appeals感性诉求rational appeals理性诉求target audience目标受众fact-based thinking事实型思维visualization形象化slogans口号closing date截止期advertorial软文press agentry传媒炒作classified ads分类广告free-standing inserts广告插页yellow page advertising黄页广告denotation明示性意义connotation暗示性意义problematic situation问题状况reputation management声望经营signal信号symbol象征符gesture体态符号meaning意义sign符号digital数字analogue模拟Media Capital媒介资本composition组合性sociocultural values社会文化价值the fairness doctrine公正原则state-regulated国家调控the right of access to mass media传媒接近权credibility可信性salience显著性expertness专业权威性story-teller故事讲解员melting-pot熔炉Time Lag时滞Time Span时间跨度Ideology意识形态Paradigm范式mainstreaming主流形成information-rich信息富有者information-poor信息贫困者Survey Research调查研究方法Content Analysis内容分析法Experimental Research实验分析法Case Study个案研究法Variables变量referential meaning指示性意义deferential meaning区别性意义significant symbol有意义的象征符problematic situation问题状况organization组织hard core中坚人物crowd群集CIS：corporate identity system企业标识系统text analysis文本分析Narrative Paradigm叙事范式Discourse Analysis话语分析text analysis文本分析Qualitative Research Methods定性研究法Field Observation实地观察法Virtual Community虚拟社群五W模式：who、says what、in which channel、to whom、with what effectcliche 陈词滥调proviso 附带条件；附文reanimate 鼓舞；使复活shake-up 剧变；革新arena 舞台；竞技场patron 赞助人；保护人；主顾discretionary 任意的；自由决定的saturate 浸透；使饱和，使充满emend 修订；改进philanthropic 博爱的；仁慈的eclipse 日月蚀；使黯然失色collision 意见看法的抵触，冲突optimum 最佳效果；最适宜的dream up 设计；创造typography 排印；活版印刷术highbrow 知识分子cradle 摇篮；发源地；发祥地auditorium 礼堂，会堂；观众席mogul 有权势的人；显要人物encyclopedia 百科全书baron 男爵；大亨；巨头chime in with 与...协调pluralist 兼职者；多元论者blockbuster 轰动；一鸣惊人者elaborate 精心制作的；详尽的impartial 公正的；不偏不倚的oligarchy 寡头政治inconsequential 不重要；不合理的foldout 插页；折页codify 编成法典rationalization 合理化property 性能；财产；所有权ephemeral 短暂的；朝生暮死的substantive 实质的；大量的cosmopolitan 世界性的vigilant 警惕的；警醒的incidental 附带的；偶然的centrism 中间路线solicit 请求；乞求mediation 调解；仲裁；调停retribalize 重新部落化paradoxical 矛盾的；诡论的hip-hugger 低腰裤impede 阻碍；妨碍；阻止enculturate 使适应某种文化gear up 促进；增加reversibility 可逆性；可撤销subordinate 下级；部属，属下lion's share 最大份额；最佳份额tycoon 企业界大亨，巨头；巨富hype 大肆宣传；骗局；大做广告petition 请愿；请愿书cut one's teeth 初试牛刀opaque 不透明的；难懂的take on trust 盲目相信某人某事pass out 昏倒，失去知觉；分发extravagant 奢侈浪费的；放纵的sit above the salt 坐上席；受尊敬pitch 大做广告竭力推销vantage 优势；有利情况nuts and bolts 具体细节oligopoly 寡占；寡头卖主垄断runaway 巨大的胜利Fleet Street 伦敦新闻界inertia 惯性；惰性；不活动emancipation 解放；释放sectarian 偏狭的；党派心强的ideogram 意符；表意文字drastically 彻底地；激烈地mag-a-log 广告式购物杂志facilitate 促进；帮助；使容易disposable 可任意处理；用完即弃middlebrow 识平凡的人；中庸in consultation with 与…商议vacuousness 没有表情；空虚lavishly 丰富地；浪费地holocaust 大屠杀；毁灭lowbrow 文化修养浅薄的superfluous 多余的；奢侈的condescending 谦逊的；故意屈尊backbone 支柱；主干；毅力obnoxious 讨厌的；可憎的sardonically 冷嘲地；讽刺地meteoric 流星的；辉煌而短暂的imminent 即将来临的；迫近的back issue 过期报刊，过刊spread 报纸上横跨两栏的篇幅liquidate 清算；偿付；消除tabloid 小报archetype 原型；典型blurb 大肆宣传；吹捧性广告advent 到来；出现estrange 使疏远；离间fallacious 不合理的；令人失望的hegemony 霸权；领导权；盟主权jaundiced 有偏见的monopoly 垄断；专卖权vanguard 先锋；领导者demassify 分化；使多元化detribalize 使失去部落特征deadlock 僵局，停顿foothold 据点；立足处underwriter 资助人mediocrity 平庸之才；平常lay down the law 发号施令；立法retention 保留；扣留，滞留undermine 破坏；挖掘地基shelf life 保存限期task force 特遣部队；特别小组blockade 封锁bicentennial 二百周年的hoi polloi 民众；大众；乌合之众conceptualization 概念化preclude 排除；妨碍；阻止stand to reason显而易见utopianism 乌托邦思想portray 描绘；扮演maverick 持不同意见的人have a hold on 对…有支配力lingo 行话；术语；隐语springboard 跳板；出发点tried-and-true 经过检验而可靠的trespass 侵入；犯罪put the boot in 落井下石bandwidth n. 带宽pool 消息源记者小组；联合服务outbid 在开价上战胜；出价高于11th-hour 最后时刻daunting 使人畏缩的savvy 悟性；理解能力；懂行spin-off 副产品take liberties with 任意歪曲事实conglomerate 企业集团toe the line 听从；准备起跑quantum leap 巨大突破；突变cost efficient 划算的papyrus 纸莎草movable type 活字open letter 公开信dividing point 分界点intelligentsia 知识分子；知识界magazine serialization 杂志连载by share 按份额operating margin 营业毛利barrier to entry 进入市场壁垒demographic trend 人口趋势volatile 不稳定的；反覆无常的probing 好探索的；深入锐利的status quo 现状preservation 保存，保留treasure up 铭记，珍藏innovator 改革者，创新者muckraking 收集并揭发名人丑闻photojournalism 摄影报道atomize 使分裂为原子nomination 任命；提名权objectify 使具体化；体现cynic 愤世嫉俗者；犬儒学派的whitewash 粉饰；掩饰；刷白bittersweet 苦乐参半的syndicate 辛迪加；企业联合middle ground 妥协；中间立场outdistance 超越，大大超过wilful 故意的；任性的discretionary time 可支配时间fatalism 宿命论predisposed 先有倾向的lamented 令人遗憾的；被哀悼的glad-hand 招呼；过分热烈地欢迎contingency 偶然性；意外事故libertarian 自由论者的public nuisance 妨害公众安宁small-time 三流的；小规模的capitalistic 资本主义的auxiliary enterprise 附属企业counterprogram 对抗性节目编排predominantly 主要地；显著地trial balloon 试探舆论的行动shelved 搁置的；废置不用的unveiled 裸露的；公布于众的dissident 持不同政见者stonewalling 石墙；阻碍议程bar 禁止；阻拦heavy-handed 严厉的；笨手笨脚conviction 定罪；确信；证明有罪inspirational 鼓舞人心的dialectic 辩证的per se 本身，自身ontology 本体论；存在论empirically 以经验为主地connote 含言外之意的metacode 元代码connotative 内涵的；含蓄的musculature 肌肉组织sensory 感觉的；知觉的hypodermic 皮下注射disproportion 不均衡；不相称impinge 撞击；侵犯dissertation 论文；学术演讲uncritically 不加鉴别地unconditionally 无条件地minimalist 最低限要求者status conferral 地位赋予cumulative effect 累积效应bullishness 景气现象；行情看涨Authoritarianism极权主义Populism民粹主义Media Conglomeration媒介集中化stereotype刻板成见Lasswell拉斯韦尔Lewin卢因Hovland霍夫兰lazarsfeld拉扎斯菲尔德new world information order新世界信息秩序informational sovereignty信息主权Mass Media大众传播媒介Attention Economy注意力经济Power Discourse权力话语teletopia电子乌托邦Intra-personal Communication内向传播Interpersonal Communication人际传播Group Communication群体传播Organization Communication组织传播Mass Communication大众传播One-Sided Communication单向传播Two-Sided Communication双向传播Interactive Communication互动传播mass man大众人Bullet Theory子弹论internet addiction网瘾症sleeper effect休眠效果inoculation effect免疫效果self-confidence hypothesis自信心假说meta-communication元传播frame框架framing建构media frame媒介框架news frame新闻框架audience effect受众框架perceptual bias感知定势ostensible audience表面受众self-enhancement自我强化unrealistic盲目乐观illusory superiority虚幻的优越感self-serving attribution自我服务式归因reversed third-person effect反转的第三人效果social distance社会距离predisposition预存立场ego-involvement自我关联perceived self expertise对相关信息的专业感control studies控制研究Persuasive Communication劝服传播Multi-Step Flow Model多级传播模式Limited Effects Model有限效果模式Moderate Effects Model适度效果模式Powerful Effects Model强大效果模式Feminism女性主义Culture Expectations文化期待Culture Criticizing文化批判hypothesis of selective exposure选择性接触假说Selective Exposure选择性接触Selective Attention选择性注意Selective Perception选择性理解Selective Retention选择性记忆double contingency双重偶然性Culture Industry文化工业Mass Culture大众文化critical school批判学派Frankfurt School法兰克福学派empirical school经验学派communication flow传播流information-rich信息富有者information-poor信息贫困者Media Events媒介事件Diffusion Research扩散研究Semiotics符号学IPP：index of political pre-dispositions既有政治倾向指数mediating factors中介因素Audience Segmentation受众细分Hypertext超级文本Audience Commodity受众商品Ecology of Communication传播生态symbolic interaction theory象征性互动理论secondary group次级群体personal identity自我确认spot-lighting effect热点化效果hegemony霸权social consensus社会合意，社会共识fragmented mass audience分众digital divide数字鸿沟new world information order新世界信息秩序hypodermic needle model皮下注射论bullet model子弹论reflective thinking内省式思考opinion climate意见气候ceiling effect上限效果假说self interaction自我互动cognitive schema认知基模promotional culture促销文化cultural index studies文化指标研究message system analysis讯息系统分析information gap信息沟。