Part Two
Effective branding begins with the name
Good branding starts with the name—the representation of the brand,conjuring images,concepts,and experiences.The
done;natural stone also beautifies the building.
Effective branding begins with the name
cedes-Benz
Rolex
CONTENTS
03
Part Three
The 3 Ms of taglines
The 3 Ms of taglines
Great taglines instantly creat meaning around a brand.Pepsi’s “Generation Next”,Michelin’s “Because so
much is riding on your tires”,and Visa’s “Life takes Visa” all
A brand is a combination of differentiating attributes .
A brand is a relationship. A brand creats value.
CONTENTS
02
Effective branding begins with the name
CONTENTS
01
Part One
What is brand
What is brand
A brand affects the thought process and the emotional responses of an audience.
A brand touches the core emotions and values of its constituents.
nicely capture something special about those brands— Pepsi’s association with youth, Michelin’s emphasis on
safety and trust,and Visa’s connection to our day-to-daylives.
The 3 Ms of taglines
meaningful
motivating
memorable
tagline
THANK YOU
Keys to creating brands people love
CONTENTS
01 What is brand 02 Effective branding begins with the name 03 The 3 Ms of taglines
Part Two
Part Three
Part One
name is the foundarion for these perceptions.Foundations for
buildings can be purely functional or can actually enhance the esthetics of the structure.Poured cement gets the job