凤凰古城门票涨价导致游客减少， 商户抱怨生意惨淡。古城凤凰开始 收费的消息公布以后，去往凤凰的 游客数量大幅减少，而当地许多依 靠游客的相关服务行业生意惨淡经 营，影响到商家的正常收入来源。
The ancient city of phoenix will be suspended and set up checked posts centeral city, keep centeral city attractions. That is to say, the city will be suspended a vote,tourists in the ancient city don't have to buy tickets for 148 yuan "bundled" big, they just need to buy when they visit scenic spots tickets accordingly.
截至去年底，中国186家5A级景区 的门票平均价格已达112元，2012、 2013、2014各年度5A级景区门票 平均价格分别为109元、110元和 112元。
Ｈ ｕ ｎ ｄ ｒ ｅ ｎ Ｔ ｉ ｍ ｅ ｓ
ｗｈａｔ ｉｓ “Ｌｉｍｉｔｅｄ ｐｒｉｃｅ ｉｎｃｒｅａｓｅ ｉｎ ｔｈｒｅｅ ｙｅａｒｓ”？
Bad comparing phenomenon between scene．
“攀比跟风涨价”：景区与景区之 间竞争演变成一种攀比跟风式涨价 风潮。
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Cause analysis
价格听证会——听证制度不健全 景区想涨价了，更多的是依靠地方发 改委部门和物价部门的批复，什么听 证会，或者干脆不干，或者就把听证 会开成涨价会。 Public price hearings is not perfect．When scenic areas want to rise up price，They can just do it by themselves.
Due to the national tourism administration about scenic spot ticket prices fixed in three years , hence tickets for scenic spots in ban "three years will rise" cycle.In 2008, many scenic spot adjust price recently, until the second year of release in 2013, statistics show that domestic 5 a grade scenic spot has moved to the "one hundred yuan era" . Every "ban", all the scenic spots can't wait for rising upprice.
2014年4月10日起，湖南凤凰古城实 施一票制，游客进入景区须支付148 元门票，有效期三天。以往，游客进 入游览沈从文故居等9大景点才要购 买套票，如今“门票新政”让148元 从景点收费变身为景区收费，引发了 游客们关于“捆绑销售”的争议。 对 于凤凰古城门票价格调整，这种“捆 绑式”的消费方式也存在着强迫消费 之嫌。
Analysis Of Ticket Price Increases In Chinese Tourism
中国旅游景区门票价格上涨分析
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Present situation (现状) Cause analysis Case analysis Summary
（原因） （案例） （总结）
凤凰古城将暂停围城设卡验票方式， 保留古城景点验票方式。也就是说， 凤凰古城将暂停一票制，游客进古城 游览不必再购买148元的“捆绑式” 大门票，只需在游览景点时购买相应 门票。
案例分析
ＣＡＳＥ ANALYSIS
起因
现状
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杭州西湖
西湖自2003年开始实行免费，数据 显示，景区每年因此直接减少门票 收入2530万元，但公园免费带动了 景区商业网点经营价值的提升。通 过拍卖、出租或承包景区商业网点 经营权等市场化手段，不仅抵补了 损失的门票收入，而且使景区管理 部门增收逾亿元，带动了杭州旅游 产业新增经济效益上百亿元。
In recent years, ｗhen the price of ticket rising up, the relevant local authorities will tend to "cost pressures" , on the opposite， the infrastructure and service quality are always can't keep up with prices.
The rising of ticket prices of the ancient city of phoenix lead to fewer tourists, merchants complain that business is bad. the city starts charging after the news,the number of tourists sharply reduce , and related services of many rely on local tourist industry business is bad, affect the normal business income.
ｗｈａｔ ｉｓ “Ｒａｓｅ ｉｎ ｐｒｉｃｅ ｔｈｒｅｅ ｙｅａｒｓ”？
ａ家旅游局出台关于景区门票价格 “三年限涨令”，导致旅游景区门票 在解禁年“三年必涨”怪圈。2008年 是国内许多景区最近一次价格调整， 至2013年第二个“解禁年”，据统计， 国内5A级景区平均票价已迈入“百元 时代”。每到“解禁年”，各旅游景 区都在摩拳擦掌，迫不及待地准备涨 价。
Therefore，Is it indeed necessary to rising up the price of scene for increasing income？
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Case analysis
（反面案例）湘西凤凰古城 （The opposite case） Xiangxi phoenix ancient city
广东丹霞山景区 丽江玉龙雪山景区 四川峨眉山景区 江西婺源景区 扬州瘦西湖景区 苏州园林拙政园 北海涠洲岛火山国家 地质公园
（数据来源：中国旅游网）
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Cause analysis
景区“成本压力说”：近年来，每逢 景区票价调涨，相关地方部门便往往 以“成本压力”为由，但是基础设施 和服务质量上却总是跟不上涨价的势 头。
At the end of last year, 186 5 a grade scenics spot ticket prices have reached an average of 112 yuan, in 2012, 2013, 2014, the annual average price have reached to 109 yuan, 110 yuan and 112 yuan respectively.
什么是“三年限涨令”？ 2007年国家发改委下发通知开始，规 定旅游景区门票价格的调整频次不低 于3年。
In 2007 the national development and reform commission notice, tourism scenic spot tickets to the adjustment of the frequency of price not less than three years.
自2003年不收门票以来（截止至2014 年），门票少收入2亿人民币，杭州 旅游收入在2003年以前，年度平均旅 游收入是549亿，但从不收门票以来， 年平均收入为1191亿人民币，且每年 递增幅度大，游客满意度高达98.29%。 Without tickets in 2003 (by 2014), It reduces 200 million yuan of income,before 2003,,The annual average tourism revenue of hangzhou is 54.9 billion．Without tickets , the average annual income is119.1 billion yuan, with a large range and increasing every year, tourists satisfaction as high as 98.29% ．
（正面案例）杭州西湖 （Positive case）Hangzhou west lake
案例分析
ＣＡＳＥ ANALYSIS
起因
结果
现状
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凤凰古城
on April 10, 2014, the ancient city of phoenix implement a vote, visitors enter the scenic area must pay 148 yuan .In the past, the former residence of Shen Congwen and other nine big attractions have to buy packages, now New Deal of tickets to 148 yuan from attractions charge to a scenic spot, triggered the tourists’controversy about the" bundling ". To the adjustment of ticket price, the consumption patterns of the "bundled" ，there is a force of consumption。