市场营销专用专业术语
态度attitude
品牌兴趣brand interest
品牌忠诚brand loyalty
企业市场business markets
影响中心centers of influence
有意劝服路径central route to persuation
认知cognition
消费行为consumer behavior
消费者决策过程consumer decision making process 消费者市场consumer markets
文化culture
现有顾客current customers
详尽可能性模型Elaboration Likelihood Model
环境因素environment
选择评估evaluation of alternatives
评估标准evaluative criteria
参考组evoked set
交换exchange
政府市场government markets
习惯habit
需要层次hierachy of needs
工业市场industrial markets
信息性动机informational motives
人际影响interpersonal influences
认知learning
市场market
卖主marketers
营销marketing
大脑档案mental files
动机motivation
需要needs
被动生成动机negatively originated motives 非人员影响nonpersonal influences
舆论领袖opinion leader
集团买主organizational buyers
感知perception
感知过滤perceptual screens
无意劝服路径periphial route to persuasion 个人过程personal processes
劝服persuasion
生理过滤physiological screens
主动生成动机positively originated motives 购后失调学说postpurchase dissonance
购后评估postpurchase evaluation
潜在顾客prospective customers
心理过滤psychological screens
参照人群reference groups
经销商市场reseller markets
选择性感知selective perception
自我意识self-concept
社会阶层social classes
刺激stimulus
亚文化subculture
认知失调学说theory of cognitive dissonance 转换性动机transformational motives
国际市场transnational markets
效用utility
欲望wants
地理人口细分geodemographic segmentation 地理细分geographic segmentation
成长期growth stage
隐性差异hidden differenees
独立品牌individual brand
诱导性差异induced differences
密集分销intensive distribution
引入期introductory phase
特许品牌licensed brand
市场细分market segmentation
营销组合marketing mix
成熟期maturity stage
全国性品牌national brand
网络营销network marketing
非人员传播nonpersonal communication 人员型服务people-based service
显性差异perceptible differences
人员传播personal communication
定位position
价格因素price element
初级需求primary demand
首要需求趋势primary demand trend
私家品牌private label
产品概念product concept
产品因素product element
产品生命周期product life cycle
消费心态细分psychographic segmentation 消费心态psychographic
宣传publicity
拉pull
拉式战略pull strategy
购买时机purchase occasion
推入push
推式战略push strategy
转销商reseller
销售推广sales promotion
选择性需求selective demand
选择性分销selective distribution
服务service
特别事件special events
标准工业分类代码Standard Industrial Classification Codes
目标市场target market
目标营销过程target marketing process
电话营销telemarketing
使用率usage rates
用户身份user status
垂直营销体系vertical marketing system
用量细分volume segmentation
关系营销：relationship marketing
全面质量管理：TQC/M(Total quality control/management)
增值：value added
长期盟友：long-term ally
商务顾问：bussiness consultant
咨询式销售模式：consultative selling
刺激反应理论：stimulus response/reaction
FAB销售模式：feature advangtage benefit(安利公司的销售方法）
试探性成交：trial close
亲密空间：intimate space
个人距离：personal space
距离威胁：space threat
接受信号：acceptance signal
谨慎信号：caution signal
投资收益率：return on investiment
事业规划：career aspiration
经济增长：economic growth
刺激需求：stimulate demand
消费者热情：consumer enthusiasm
分销系统：distribution system
广告节目：advertising commercials
生产过剩：over production
买方市场：buyers' market
求职简历：job resume
创收活动：revenue producing activity
社会责任：social responsibility
利益相关者：stakeholder
随意解聘协议：terimination at will rule
搭配销售：tie-in sale
保守道德水平：conventional moral development level 违反担保责任：break of warranty
道德规范：ethics
道德行为：ethical behavior
职员权利：employee rights
误导性展示：miss represeatation。