• Coca-Cola provides more
than 50 beverage options for • 可口可乐为中国消
Chinese consumers, with a
费者提供超过15个
total of 150 million drinks
品牌50多种饮料选
per day in China.
3. Sales volume →
• 1960年进入美国最大的100家工业公司的行列； 1983年居第48位。
• In 1960 to enter the United States of the 100 largest industrial company ranks, article 48 in 1983.
择，其系列产品在
• Coca-Cola and its bottling plants in China for a long
华的每天享用量达 到1.5亿杯。
time, spare no effort to
• 可口可乐及其装瓶
support the education and
厂在中国长期以来
public welfare undertakings 不遗余力地支持教
4. Honor
目前，全球每天有17亿人次的消费者在畅饮可 口可乐公司的产品，大约每秒钟售出19,400瓶 饮料，在2016年10月，可口可乐公司排2016年 全球100大最有价值品牌第三名。
• Every day, the world's 1.7 billion consumers in drinking the Coca-Cola company product, about 19400 bottles of drinks sold every second, in October 2016, the Coca-Cola company ranked third global top 100 most valuable brands in 2016
品的一种含有咖啡因的碳 carbonated drinks. At
酸饮料。目前可口可乐在 present the Coca-Cola in
世界各地市场皆处领导地
位，其销量远远超越其主
要竞争对手百事可乐，被 列入吉尼斯世界纪录。
the market all over the world are place leadership, its sales is far beyond its main rival Pepsi, was listed in the Guinness book of
Thatห้องสมุดไป่ตู้s all
Thank you ❤
亿元人民币。
million yuan.
Major purpose
• Refreshing • Enhance
metabolish • Supplement
ary energy
Promotion
•Magazine •Outdoor display •Sponsor •TV commercial •Press conference •Discount/coupons
catalogue
• Introduction（简介） • Variety（品种） • Sales volume （销售量） • Honour（荣誉）
1）Do you know any competitor with cocacola ?
--Pepsi cola【百事可乐】 --Wahaha【哇哈哈】 --Robust【乐百氏】 2）What is Coca-cola made of ? --Soda【碳酸水】/ Water / Carbon dioxide /
to promote environmental
育及公益事业，推
protection as well as to help 广环境保护以及帮
the development of the local 助当地社区的发展，
community, the total amount 捐资总额超过2.7
donated more than 270
• 1981年，该公司在国外的销售额占公司总销售 额的62％，销售活动分布在145个国家和地区。
• In 1981, the company in foreign sales accounted for 62% of the total sales, marketing activities in 145 countries and regions.
world records.
2. Variety
• 可口可乐是中国最著名的国际品牌之一，在中国软 饮料市场上占主导地位，系列产品在中国市场上是 最受欢迎的软饮料。目前可口可乐公司在中国市场 有超过50种不同饮料，令消费者在各种场合都有丰 富选择可以怡神解渴。
• Coca-Cola is the most famous international brand of soft drinks in China, on the market dominant, series of products in the Chinese market is the most popular soft drink. At present the Coca-Cola company in the China market has more than 50 different drinks, made consumers in various situation all has the rich choice can YiShen thirst.
Suger / Sugar coloring / Condiment【香料】
1. Introduction
• 可口可乐（英文名称： • Coca-Cola was made by Coca-Cola，也称Coke）， the Coca Cola company
是由美国可口可乐公司出 released a caffeine