当前位置:文档之家› FRETTE品牌故事

FRETTE品牌故事


1886年 Frette首次推出了目录销售,并保证使用最高质量的原料。 这标志着公司向意大利以外开展零售业务。 1889年 Frette创立了完善的家庭便服系列,期待引领注重舒适、 放松和温情的家庭便服潮流。
1899年 Frette成为威尼斯的Royal Danieli酒店的 供应商,之后由相继成为Belle Venise酒 店和其他一流酒店的供应商,包括巴黎的 Ritz,伦敦的Savoy,纽约的Plaza以及香 港的Peninsula酒店等。 1903年 Frette完善了Albert Gagedois的纺织物漂 白法,并申请了专利。从此,公司发展生 产出了使其名声远扬的独特的纯白、柔软 的亮面处理。
1860年 12月1日,Jean Baptiste Edmond Frette, Alexandre Payre与Charles Chaboud成立了Frette, Payre & Chaboud公司。该公司主要在法国 格勒诺布尔制造及经销家纺产品。 1865年 在蒙扎建立了两个工厂,由在 Concorezzo的提花织机生产高档织 品。公司至今仍以此地为总部。 1878年 公司在米兰的Via Manzoni街开设了 第一家零售店,这家店现在还在当时 的楼内营业。
1899 Frette starts supplying the Royal Danieli Hotel in Venice, to be followed by the Hotel Belle Venise and other leading hotels in succeeding years. These included the Ritz in Paris, the Savoy in London, the Plaza in New York and the Peninsula in Hong Kong. 1903 Frette perfects and patents the Albert Gagedois method of textile bleaching - the first step in developing the unique white, soft and shiny finish for which the company is to become renowned.
1879-81 The company becomesE.Frette & C. Based in Monza, it is now 100% Italian. The founding partners are Giuseppe Maggi, CarloAntoniettiandEdmondFrette. 1880 Frette introduces the revolutionary Vicenzi looms for jacquard weaves, enabling the companytomanufacture complex and outstanding linen damasks.
1926年 公司形成了一项新的传统,其目录封面选用艺术画作, 采用艺术装饰与前卫派画作。Marcello Dudovich设计 了1926、1927、1928、1929及1931年的目录封面, 而Leopoldo Metlicovitz设计了1930年的目录封面。 Giuseppe palanti设计了1932年的目录封面,结束了 这一系列。
1879-1881年 公司更名为E. Frette & C,迁至蒙扎,成为百分之百的意大利公司。公司成立合伙人为 Giuseppe Maggi,Carlo Antonietti与Edmond Frette。 1880年 Frette发明了革命性的Vicenzi 织机进行提花编织,使公司能够生产复杂的上成锦缎。
Frette的品牌故事 THE FRETTE STORY
Frette作为领先的精品家纺制造商历 史悠久,高雅的设计享有盛誉,其技 术上的创新及工艺质量水平至今仍少 有能与之匹敌者。
LONG ESTABLISHED AS THE LEADING PRODUCER OF FINE HOME LINENS, FRETTE HAS A REPUTATION FOR ELEGANT DESIGN, TECHNICAL INNOVATION AND QUALITY IN CRAFTSMANSHIP, WHICH REMAINS UNRIVALLED EVEN TODAY.
1886 Frette introduces the first catalogue sales, with a “moral guarantee… to use raw materials of nothing but the very best quality”. For the first time, the company begins retailing outside Italy. 1889 Frette creates a fully-fledged homewear collection, anticipating a new trend for comfort, relaxation and intimacy at home.
1880 The Ministry of Foreign Affairs for the Kingdom of Italy commissions Frette to produce the linen for the Ministry and all Embassies worldwide, beginning a tradition which continues to this day. 1881 Frette becomes Official Purveyors to the Italian Royal Family. In the coming years over 500 noble European dynasties commission exclusive tailor-made linens from Frette. Each set is personalised with the families’ woven crest.
1978-79 Photographer Rocco Mancino initiates a long period of fashion-forward advertising campaigns, followed by Sarah Moon in 1979-80, Fulvio Roiter in 1980-81 and David Hamilton in 1981-82. The policy reaches its climax in 1986 with Alfonso Paccione’s sexy campaign for the American market entitled “Nothing but Frette”. 1987 A new Frette boutique opens in Madison Avenue, New York. 1978-1979年 摄影师Rocco Mancino开创了一段长期的时尚宣传时期。 随后,Sarah Moon于1979-1980年,Fulvio Roiter于1980-1981年, David hamilton于1981-1982年延续了这一宣传战略。1986年, Alfonso Paccione针对美国市场的性感路线宣传名为Nothing but Frette (“Frette是你的唯一”),将这一时尚策略推至顶峰。 1987年 新的Frette精品店在纽约的麦迪逊街开业。
1860 On 1st December, Frette, Payre & Chaboud is established by Jean Baptiste Edmond Frette, Alexandre Payre and Charles Chaboud. The company aims to manufacture and distribute home linens from its base in Grenoble, France. 1865 Two plants are estabtion of luxury fabrics on jacquard looms concentrated in Concorezzo, where the company is still based today. 1878 The firm opens its first retail shop in via Manzoni, Milan, in the building where it still operates today.
1880年 意大利王国外交部授权Frette为外交部及世界各地的意大利使馆生产织品,现在依然如此。 1881年 Frette成为意大利皇室的正式供应商。之后,超过500个欧洲贵族王朝授权由 Frette独家供应定制的织品。每件产品都带有皇室的织章。
1881 Frette wins the first of many gold medals at the National Exhibition in Milan. The winning product is La Vega, a jacquard linen picture based on the painting by Francesco Lietti, portraying the ship which first circumnavigated Europe and reached the Arctic in a joint Italian-Swedish scientific expedition. 1881年 Frette在米兰的全国博览会上赢得了 其无数个金奖中的第一个。获奖的作 品名为La Vega。此幅提花织品表现 的是Francesco Lietti的画作,描绘 的是一艘意大利与瑞典的合作科考船 第一次环欧洲航行,并到达了北极圈。
相关主题