Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Campaign Monitor
• Campaign insights in real time • At-a-glance monitoring of key campaign data
Campaign Monitor your window to the campaign
© 2009 Eyeblaster. All rights reserved
One-click Reporting
• Actionable insights at your fingertips • Prepare to impress
© 2009 All rights reservedreserved © 2008 Eyeblaster. Eyeblaster. All rightsk to Metrics slide
© 2008 Eyeblaster. All rights reserved
Day of the week
•
• •
© 2009 Eyeblaster. All rights reserved
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
•
Multi-channel campaigns
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
CM
1-Click
Report Generator
CRB
Plug-in for Excel Data Feed
Campaign Ready, Set, Go
Predefined Custom
Back
• Full Campaign Summary slide deck in standard PPT format • Visual representation of campaign performance data
“
We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it takes us far less time to pull everything together.
User interfaces of 2008
Eyeblaster Analytics
• Making data actionable • Metrics for real business objectives • Reliability
© 2009 Eyeblaster. All rights reserved
Digital Design Professional
”
© 2009 Eyeblaster. All rights reserved
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
© 2009 Eyeblaster. All rights reserved
What is
Dwell Time?
average number of seconds the user engaged with the ad
including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction
Eyeblaster Analytics
TOP 10
User interfaces of 2008
© 2009 Eyeblaster. All rights reserved
Agenda
• • • • •
Industry Challenges Eyeblaster Analytics – Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service
Hewlett Packard: 2008
“
Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?
•
user Check your media buy: which publisher is overlapping with which
© 2009 Eyeblaster. All rights reserved
Dwell Time
• Go beyond interaction • Build brand moments • Measure brand engagement
© 2008 Eyeblaster. All rights reserved
Site Overlap
Back to Metrics slide
• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
CM
1-Click
Report Generator
CRB
Plug-in for Excel Data Feed
At the click of a button
Predefined Custom
CM
1-Click
Report Generator
CRB
Plug-in for Excel Data Feed
Made visual
Predefined Custom
Back
• •
Visual assistance of graphs embedded in reports Selected Eyeblaster benchmarks embedded for comparison
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
• •
23 predefined reports, grouped into 8 simple categories For agencies, publishers and creative shops
+ Embedded Benchmarks + Graphs
© 2009 Eyeblaster. All rights reserved
Metrics for Business Objectives
Delivery Impressions Clicks Unique Site/Publisher overlap
Engagement Dwell Interaction Expansion Video playback
ROI Cost Conversion tags
AllAll rights reserved © 2009 2008Eyeblaster. Eyeblaster. rights reserved
Offline vs online Digital channels (search , display, mobile)
Ad serving platforms
•
Disparate reporting systems
© 2009 Eyeblaster. All rights reserved
TOP 10
Alexia Paterson, MediaCom, Media Executive
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© 2009 Eyeblaster. All rights reserved
Report Generator
• A complete campaign analysis package • Witness your data come to life
Back
• Instant access to Key Performance Indicators • View all campaigns at a glance • Detect problems quickly and easily • Gain control with real-time data