•Logo •Marketing strategy •Production •Advertising slogan •Educations system •Succeed
Coca-Cola logo
• First Coca-Cola logo appeared in the Atlanta Journal Constitution on Saturday May 23 1886.
• Coca-Cola in 200 countries with 160 kinds of drinks brands, including soft drinks, sports drinks, dairy drinks, fruit juice, tea and coffee, fruit juice is the world's largest beverage distributors.
Thank you！
12/05/2010
6. Teachers’ Training Program.
Production
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1886 1917 1925 1932 1944 1952 1957 1963 1969 1976 1982 1987 1993 2001
Drink Coca-Cola Three Million a day Six Million a day Ice cold sunshine Global high sign What you want is Coke Sing of Good Taste Thing go better with Coke It’s the Real thing Have a Coke and a smile Coke is it Can’t beat the feeling Always Coca-Cola Life tastes good
1. Primary School Subsidy
2. Middle School Hope Star Scholarships 3. High School Hope Star Scholarships
4. Rural University Scholarships
5. Graduate Sc刘丽艳、黄超、 张云静、张宁宁、费冬 齐思宇
Coca-Cola Company
• It was founded in 1892 and headquartered in Atlanta, United States Ochoa, the world's largest beverage company, has a 48% market share worldwide and the global top three drinks of two (Coca-Cola rankings First, Pepsi second, low-calorie Coca-Cola third).
Succeed
Ensure product quality and brand value
Established distribution network
within reach
Give customers a special meeting
1.建立伸手可及的销售网 2.给予顾客一种特殊的满足 3.保证产品的质量与品牌的价值
Logo
Coca-Cola International Marketing
4A Strategy
• Accessibility买得到 • Affordability 买得起 • Acceptability乐得买 • Activation零售启动
Coca-cola’s educations system covers: