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NATURE and DEVELOPMENT
Gather beauty is superior in essence.It is a vertical industry B2C website. From the initial daily a limited-time discount coupon flash mode to now over daily products, mainly on the category management recommend star product with other products for sale.
Case of Electronic Commerce
——Jumei Youpin 聚美优品
Introductions:
• Jumei(Tuanmei) was founded on 3rd, March 2010 by Chen Ou, Dai Yusen, Liu Hui.
• status: the largest time-limited cosmetics sale store in China • headquarter: Beijing Chaoyang district • slogan: make it easier to become beautiful • Scope: mainly in cosmetics fashion in online-shopping business • Annual turnover: 1 billion yuan (2011) • Site representative: Han Geng • The essence of Jumei is B2C • Source of products: brand manufacturers, internal&external counters,
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• Gather beauty is superior to insist that only from the brand manufacturers at home and abroad, formal agents, counters, the sources of can become more reliable .And the purchasing department also specifically set up their own inspectors. Let consumers have good services in order to win the trust of consumers. From March 2010 ,since it established, advertisements mainly relay on people word-of-mouth promotions. As a result ,sales of goods not less than 10000per month.
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• different from conventional group-buying, gather beauty is superior information release of the customer is ourselves, namely, self-built channels, warehousing and logistics, sales of cosmetics. Technically, it is taken in the form of group purchase vertical B2C class female cosmetics. From the beginning of beauty is superior concept is very clear, is to do women cosmetic quality goods discount stores. Gather beauty is superior staff more than two hundred people, most of the technicians, background to have studied abroad purchase from red child, bee, most operations, warehousing and customer service from amazon.
formal agents.
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PURPOSE
Founded in September 2010, The purpose of the gather beauty is superior to “gather beauty, kindly,” dedicated to providing users with more high-quality professional services.
Байду номын сангаас
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• Now it becomes China's largest cosmetics limited-time discount site, women with millions more users, nearly twenty thousand single every clinch a deal, monthly sales over 30 million. Registered users, 800000, in the cosmetics group's market share has reached more than 60%. In September 2010, in order to further emphasize the leading position in the field of female group, the depth of the brand connotation and denotation, enabled gather beauty is superior to full U.S.
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So far, it has 3 million registered users . The website accounts for more than 80% of female cosmetics market share. It is the nation's largest cosmetics group, started a group purchase mode of electronic commerce miracle. In Xu Xiaoping opinion, online shopping cosmetics is just happen nearly two years, but gather beauty is superior changed people buy cosmetics consumption habits.