Question：5、6、7、8
• Through these questions we can learn the size of the consumer's demand for coffee, at the same time we can also learn the consumer through which ways to learn about the coffee shop. By these problems mentioned above, we can understand consumers care about which aspects of a cafe。
Question：15、16、17、18
• Through the above problems, we can understand the brand recognition of Costa Coffee and the consumers’ sensitivity degree of the price of the coffee. At the same time we can also know that for the foreign brands, the consumers weather have the demands of the localization.
Part six:The condition of visitor
In the end of the survey questionnaire,it needs to add to the name, date of survey research and dates, in order to facilitate the control of the quality of the questionnaire. • For example: The visitor:Name Fanghao,Li Fangfang Date of survey research on November 20,2014 The starting and ending date of investigation from November 20,2014 to December 20
Part two:Instructions of questionnaire
• It general have a brief description in the beginning of the questionnaire,and is mainly to explain the research significance content and the choice of mode,in order to eliminate the tension and concerns of respondents.The questionnaire should show to concise, kind and not too casual style. • For example:(the example is in the back)
Part five:The basic condition of respondents
• This refers to some main characteristics of respondents,such as the person's name, gender, age,nationality and so on,.These are the basic control variables classification analysis.If the statistics are not needed in the questionnaire statistical information respondent characteristics, they don't need to ask.This kind of problem is generally appropriate to put in the end of the questionnaire. If the problem is not very private, also can be used as the investigation content. • For example:(the example is in the back)
Part seven:Closings
• This part usually uses three forms of expression: A.Deliberate type:Thanks again for the cooperation of respondent,and request for not filling leakage and review. • For example:Thank you again for you to fill in the questionnaire, we will carefully record the information you have provided, I wish you a nice day! B.Open:Raise an important issue in the study of this investigation, and arrange an open question in the end. • For example:Do you have any suggestions to make concerning the student policy? C.Responsive mode:Put on the feelings or opinions about the form and content of this research,and consult the opinions of the respondents. • For example:What do you think of this investigation after fill out the survey?
Question：
11、12、13、14
• Through these questions, we can understand the respondents consumption preference and the reason of choose to go to the coffee shop.
How to write a questionnaire
• A complete questionnaire usually be made up of the title, instructions of questionnaire,guidance to fill in the form,the main content of research and the basic condition of respondents.
Question：9、10
• Through these two problems, we can know the cognitive level of the competition in the market, and to know the attitude of different consumers for coffee's prices acceptable levels.
Market research questionnaire of Costa Coffee
The visitor:xxx
The structure of article
1.How to write a questionnaire 2.The reason and significance to select prБайду номын сангаасblem 3.Market research questionnaire of Costa Coffee
Part four:The main content of research
• The main content of research is questions listed according to the research design ,and it is the main part of the survey questionnaire.The following is steps of problems, design. • 1.According to the objective of research ,determine the required information. • 2.Determining the content of the problem,namely the problem of design and selection. • 3.Determine the wording. • 4.Determine the order of questions. • 5.Test and inspection questionnaire. • 6.Final approval. • For example:(the example is in the back)
The reason to select these problem
Question：1、2、3、4
We chose these questions is to understand the basic information of the respondents, and to have a basic understanding of the consumers of the costa coffee .In the future operating,we can offer the targeted services for the major consumer groups.