Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more •Population30%20%10%0-17 18 -34 35 - 55 55Age breakdown of the Australian populationAustralia's total population is 23 million, and it’s rankedthe 52nd most populous country in the world.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more•MarketGDP 2014A ustralia’s economy is still a relatively small market compared to the likes of China. But growth is strong,especially since the global economic crisis, when it was an important market for foreign investment.Ranked economy inthe worldR anked ease ofd oing businessG DP growth rateIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreThe number of internet users is slightly lowerthan in comparable economies.•eCommerce readinessTotalInternet usersMobile phonesubscriptionsFixed broadbandsubscriptionsIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreAustralia is one of the most financially engaged economiesin the world. The vast majority of people have a bankaccount,and 9 in 10 have a debit card.•Payment profileBank account holders Debit card holders BorrowingIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreReal-time bank transfers have strong tractionin Australia on a market level.BanktransferReal time banktransfere WallettransferReal time banktransfer•Alternative payment usagein eCommerceBut more interestingly,when we look at the preferences of shoppers buyingretail goods, it’s PayPal and BPay which have the greatest market penetration.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(18-24 year olds)•They’re the most active online shoppersMillennials in Australia shop more on a monthly basis than other countries.56% shop monthly,compared to 49% of shoppers for this age group across all countries.3%6%%They’re buying clothing online more than in other markets.38% of millennials are buying clothing compared to T hey’re less interested in buying groceries (7%) and electronics (just 6%)Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(18-24 year olds)•They’re driving change in buying behavior,favouring mobile usage3%Millennials in Australia lead the way with mobile.39% are choosing to pay on mobile, this is much higherthan the 20% average for all age groups in Australia.T hey’re also choosing mobile before tablet devices to buy.Mobile convenience impacts payment preferences as well.1 in 4 choose payment options based on how simple and quick itis to use and if it helps them to manage their money effectively.»Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(18-24 year olds)•They’re choosing to pay by debit card and PayPal39%32% Millennials are the largest group usingdebit cards. 50% pay by debit, particularlyfor payments up to £50 in value. Thisis significantly higher than the countryaverage of just 22%.39% will pay with PayPal,and significantlymore women (41%) than men (34%) choosethis payment type. We found that,inaddition to PayPal,they want to seeBank Transfer payment options.W hen asked why they favor these options,32% said it was the only option available tothem at the checkout. This is significantlyabove the global average,suggesting theyare being under-served at the checkout.»Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(18-24 year olds)•They’re less likely to pay by credit card10Just 10% pay with credit card -significantly below the 37% average for millennials.++46% 42%B ut when looking at those that do pay with card, millennials are theonly age group using MasterCard (46%) more used than Visa (42%).»Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(18-24 year olds)•Can’t pay how they want?+50% 31%50% of men, compared to just 31% of women,would go elsewhere to hunt down the item or a similar item with a competitor.40% 40% will buy elsewhere if they can’t pay with their most preferred option.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(51-69 year olds)•They’re spending on a monthly or quarterly basis48% buy monthly and spend £51-£100 on the average purchase. While they might shop less frequently than millennials,t hey spend more with each purchase. And they choose to buy predominantly clothing, electronics and grocery items.»Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(51-69 year olds)•They’re driving tablet usage20% buy on tablet,which is double the penetration for this age group on a global scale.This behavior is also reflected in other western markets such as the UK and US.»Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(51-69 year olds)•They’re paying with card based payment options(both debit and credit)1or ore43% are more likely to buy on credit, in particularwhen spending £51 or more. We see thisbehavior reflected on a global scale with50% of shoppers over 50 favoring credit.44% of men pay with credit card - comparedto 33% of women. When looking at payment-related motivations, men are invested inensuring that they are getting rewards back.W omen, on the other hand, aremotivated to buy with methodsthey know are easy to use.»Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(51-69 year olds)•They’re also paying with Paypal and Bpay+53% 23%Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more(51-69 year olds)•Can’t pay how they want?+36%WomenIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreTop tips for millennialsFocus on mobileoptimization strategies.E nsure the checkout offerssimple and quick userexperience.Prioritize debit card and PayPalpayment options - ensuring theyare visible to the user andoptimized for seamless checkout.Top tips for baby boomersImplement loyaltyprograms withcashback or rewards.Place more resource onengagement strategies fortablet devices.O ffer payment methods theyknow and trust, includingPayPal and BPay.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out more+T+Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreSee how your target markets chooseto pay with our interactive tool.。