1．Master economic vocabulary in internationalbusiness riskand the vocabulary of managing risk;
2．Be familiar withdifferent types of business risk
3．Get to know the aspects of risk management to be taken into consideration
2.mastervocabulary in international business riskand the vocabulary of managing risk
Difficulties:
1.understandtypes of business risk in business
2.express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking and writing activities;
All business is built on risk.
2) Divide the students into groups of 4 to discuss thefollowingquestions.
a.Which item carries the most or least risk?
Travel: car, plane, train, ship
4. Strategic risks——for example market changes,increased competition, failure of an organisation toadapt or change.
6.2(I = Interviewer, SF = Steve Fowler)
Risk can be categorised into four types. Firstly, operational risks, for example, regulatory non-compliance, supply chain failure, or failure of governance within an organisation. Secondly, financial risks. For instance, cash flow, credit or exchange risks. Thirdly, hazards. For instance safeguarding the health and safety of employees and the public, natural events and consequent business interruption impact, or environmental impact. And finally, strategic risks, for instance, market changes, increased competition, or failure to adapt or change by an organisation.
Predict
Meet
Assess
Manage
Foresee
Encounter
Face
CalEliminate
Minimise
ReduceSpread
c. Level of risk
High:Great , huge , serious, significant, substantial, terrible, tremendous
They also remind us that the good moves we don't make can be as consequential as the bad moves we do make -- that playing it safe isn't always playing it smart.
Reputational risk, brand suicide, product liability claim (产品质量承诺书)
Product recalls (产品召回)
The risk of management complacency (自满)
c.Listen to Allan Smithandnote down the risks he mentions
b.What risks do business face?
Kidnapping of mangers
Confiscation of assets（没收，充公）
Devaluation of shares, currency
Be extorted: illegally be forced to give money.(勒索)
---risk-management expert Ron Dembo（gave up a professorship at Yale University to launch his company.）
--- Has there ever been a riskier time to be in business?
4.（英）帕金森编著，牛津英汉双解商务英语词典，华夏出版社，2011
教 学 基 本 内 容
方法及手段
II Teaching procedure
Step 1 Starting up: (20minutes)
1)Students are asked to figure out the meaning of the quotation:"The world is much riskier today," "Because everything is much more interconnected."
IWhat are the main types of risk that companies face?
SF Well, all organisations face a wide range of risks. Indeed, risk and reward are intrinsically linked. The company or the individual that risks nothing achieves nothing and generally speaking higher returns involve greater risk. Understanding risk is therefore fundamental to effective business. Good risk management maximises the probability of business success and the likelihood of failure.
Step 2 Vocabulary:describing risk(30 minutes)
a.No Risk, No Reward
You’ll meet people and organizations that are still prepared to gamble -- intelligently, shrewdly, selectively -- even in a period of insecurity and instability. Their stories offer lessons in strategy, marketing, leadership, R&D, and innovation.
2.Financial risks——for example : cash flow, credit orexchange risks.
3. Hazards——for example : safeguarding employees andthe public, natural disasters (fires,floods, etc.) and theInterruption in business that these things cause or theirenvironmentalimpact.
Low :Faint, low, negligible, remote, slight
Step 3 listening:Effective riskmanagement(50)
A. 6.2
1.Operational risks——for example regulatory non-compliance(不符合；未能遵守)(failing to obey regulations and lawsapplicable(可适用的)to the industry), supply chain failure,failure of governance within an organisation.
Venture capitalist: who put money into such businesses spread their risk so that the payback from one or two successful ventures will hopefully more than compensate for the money lost in the failures.风险资本家
1 doing nothing
Audiolingual and communicative method
课程教案（续）
教 学 基 本 内 容
方法及手段
2 credit or guarantee risk