Unit 10Money
Communication workshop and culture corner 本节教材分析
(1)三维目标
I. Knowledge and skills
1. Important words and phrases
2. Important sentence structures
3. Identity the intonation and know the stress of a sentence.
4. Get some basic knowledge of currency.
II. Process and methods
1. Guide students to improve speaking and writing ability.
2. Help students to write an advertisement..
3. Guide students to read an advertisement and extract the main facts.
III. Emotion, attitude and values
1. Help students to use some useful communicating strategies..
2. Lead students to study effective writing skills.
3. Help students to get a correct sense of advertisements.
（2）教学重点
1. the way to write an advertisement.
2. the correct use of the adverbs.
3. Identity the right intonation when listening.
（3）教学难点
1. Students may need help with ideas for their gadget.
2. Some students may be reluctant to do the role-play.
（4）教学建议
1. To read an advertisement and extract the main facts.
2. To understand the general structure and writing techniques of an ad.
3. To use linking words, adjectives, qualifying adverbs.
4. To write an advertisement.
新课导入设计
导入一：
Enjoy a song: Money, Money, Money.
By ABBA band
I work all night, I work all day, to pay the bills I have to pay.
Ain't it sad. And still there never seems to be a single penny left for
me. That's too bad.
In my dreams I have a plan: If I got me a wealthy man, I
wouldn't have to work at all, I'd fool around and have a ball. Money,
money, money, must be funny in the rich man's world. Money,
money, money, always sunny in the rich man's world. Aha-ahaaa, all
the things I could do, if I had a little money, it's a rich man's world, it's a rich man's world. A man like that is hard to find but I can't get him off my mind. Ain't it sad. And if he happens to be free I bet he wouldn't fancy me. That's too bad. So I must leave, I'll have to go, to Las Vegas or Monaco. And win a fortune in a game, my life will never be the same. Money, money, money, must be funny in the rich man's world. Money, money, money, always sunny in the rich man's world. Aha-ahaaa, all the things I could do, if I had a little money, it's a rich man's world.
这首歌是ABBA乐队的代表作之一，尽管其中的一些价值感我们并不认同，但是透过这首歌，我们可以粗略的感受西方多元的艺术氛围。

我们隐约的看到，艺术家对自己生活状况的不满。

欣赏这首歌带来的激情，用音乐帮助我们学习外国语言和文化。

导入二：
(2)Do you know what is dogwalker ?
Key: As the picture shows, dogwalker is an equipment that allows dogs walking in house. It can save time and energy.
(3)Students put the main ideas of every paragraph into a right order.
A: the advantages
B: Title
C: the price/How you can get it
D: the problems and the solution
Keys: B D A C
(4)Discuss with your partner about what makes a good advertisement?
Keys: (1) a creative idea创意(2) a clear title (3) brief description (4) attractive words.。