第一步出口商建立业务关系函一、建立业务关系函的基本结构（一）信息来源We learned from the commercial counselor’s office of our embassy in your country that you are in the market for Chinese handicraft.Mr. Jacques, Canadian Ambassador in Beijing, has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.We have obtained your name and address from the Internet.Our market survey showed that you are the largest importer of cases and bags in Egypt.（二）致函目的In order to expand the sales of our products into South America ,we are writing to you to seek cooperation possibilities.We are writing to you to establish long-term trade relations with you.We wish to express our desire to enter into business relationship with you.（三）公司介绍We are a leading company with many years of experience in machinery export business.We enjoy a good reputation internationally in the circle of textile.We have our principle as “clients” needs come first”.Located in Shanghai, we take the advantage to set up our solidifying production basis in coastal and inland areas.（四）产品介绍Art.No.76 is our newly launched one with superb quality, fashionable design, and competitive price.We have a good variety of colors and size to meet your different needs.Our products are enjoying popularity in Asian markets.To give you a general idea of our products, we are enclosing our catalogue for your reference. （五）盼望答复Your comments on our products or any information on your market demand will be really appreciated.We are looking forward to your specific enquiries.二、建交函模版（一）Dear sirFrom the March 5 issue of the International Business Daily we have learned that you are in the market for plush toys, which just falls within our business scope. We are now writing to you with a hope to establish long-term trade relations.As a leading trading company in Shanghai and backed by more than 10 years of export experience, we have good connection with some reputable toy factories, and sufficient supplies and on-time delivery are thus guaranteed.Attached please find some latest leaflets for our plush toys, which may meet with your demand. You’ll see they are all made of high quality materials and vividly designed. They have already enjoyed a high popularity in other European cities for their fine craftsmanship, comfortable feel and washable traits.In addition, we can also produce according to your designated styles so long as the quantity issubstantial. If you have any specific requirements, please just let us know.As to our financial standing, you may refer to the Bank of China, Shanghai Branch. We will be appreciated if you could inform us of your bank reference.We are pleased to add you to our list of clients and looking forward to your enquiries.Yours sincerelyShanghai Universal Trading Co., Ltd（二）Dear Sir or Madam:We are glad to know from Global Sources that you are interested in fashion wallets and wallet sets, which are just in our lines. So we would like to take this opportunity to introduce our company to you and see if there’s any possibility to do business with you.With more than 20 year’s experience in manufacturing and exporting various kinds of promotional products to U.S. and European markets, we possess very professional know-how especially in controlling the quality of logo printing. Since 1990, we have been cooperating with quite a few big OEMS such as Valentino, Forola, Bale , etc. We not only provide the most competitive prices with best quality, but also have the ability to help the customers to solve all of their problems happened during the design stage to the finish products.Since there are more than 100 items for your choice, we would like to attach three pictures of our newest products: WL-012(Wallet), WW-008(Wallet and Watch), and WM-014(Wallet and Makeup-case) for your reference. For more information, we sincerely invite you to visit our website: to see if any item interests you. You are also welcome to E-mail us the image or specifications for the products you are buying now. The relevant quotation and sample will be sent upon request.Thank you very much for your kind attention to the above and look forward to hearing your comments or inquiry soon.Best regards三、建交函练习1.上海正源进出口公司主营各类家用电器和消费类电子产品，公司名列2007年度上海市出口额前五十名。
新近营销目标，开拓北欧市场。
经中国国际贸易促进会介绍，得知丹麦一经销商对中国的加点感兴趣。
根据上述情况，试以该公司外销员的身份拟写一封建立业务关系的信函，附寄全套产品插页。
2.伦敦一家公司有意进口一批木制工艺品，请你直接给这家公司发传真了解具体情况，并推荐我们公司的木制饰品。
请另寄一份旧的价目表（带产品图片的）给这家公司，同时解释一下上面的价格与实际价格会有出入，还有新产品没有来得及编上去。