奶茶店创业计划书篇一：2016大学生奶茶店创业计划书创业计划书2016篇二：奶茶店创业计划书大学生自主创业项目报告书项目目的：奶茶店创业计划书项目名称：“嘭嘭嘭”奶茶店团队成员：韩业斌 ??项目负责人：学院：软件学院班级：网络092学号：120093503067起止年限： ~报告中承担写作部分内容：韩业斌（全部内容）一、执行概要 ........................................................ ........................................................... (5)具体说明 ........................................................ ........................................................... (5)计划的基本框架 ........................................................ ...........................................................62、公司介绍......................................................... ........................................................... .. (6)3主要经营范围 ........................................................ ............................................................74管理团队 ........................................................ ........................................................... .. (7)5资金投入计划 ........................................................ ............................................................76投资收益预测 ........................................................ ............................................................7二．目标市场 ........................................................ ........................................................... (8)三.行业分析 ........................................................ ........................................................... .. (8)1.市场情况介绍 ........................................................ ........................................................... .. (9)2、市场分析......................................................... ........................................................... (9)3、顾客需求分析......................................................... ........................................................... (10)三公司战略......................................................... ........................................................... (10)1总体战略 ........................................................ ........................................................... .. (10)公司宗旨 ........................................................ ........................................................... . (10)经营目标 ........................................................ ........................................................... . (10)3、产品优势......................................................... ........................................................... . (10)2 发展战略 ........................................................ ........................................................... . (11)早期计划 ........................................................ ........................................................... . (11)2、中、长期计划......................................................... .. (11)四营销策略......................................................... ........................................................... (11)1、产品策略......................................................... ........................................................... .. (11)2、价格策略......................................................... ........................................................... .. (12)3、广告策略......................................................... ........................................................... .. (12)4、促销策略......................................................... ........................................................... .. (12)五.产品/服务介绍 ........................................................ ........................................................... .. (13)产品： ...................................................... ........................................................... . (15)2价格 ........................................................ ........................................................... (15)3销售方式（选择一项并打√）： ..................................................... (17)4选择该销售方式的原因：....................................................... .. (17)六、竞争分析 ........................................................ ........................................................... .. (17)1、竞争对手......................................................... ........................................................... .. (17)2、SWOT分析 ........................................................ ........................................................... .. (17)㈠优势分析 ........................................................ ........................................................... (17)㈡劣势分析 ................................................................................................................... (18)㈢机会分析 ........................................................ ........................................................... (18)㈣威胁分析 ........................................................ ........................................................... (19)2、市场竞争策略......................................................... ........................................................... . (19)七、企业组织结构 ........................................................ ........................................................... .. (20)八、固定资产 ........................................................ ........................................................... (21)九、流动资金（月） .................................................... ........................................................... (24)十、市场分析与预测 ........................................................ ........................................................... (27)十一、人力资源管理 ........................................................ ........................................................... (27)组织结构 ........................................................ ........................................................... .. (27)2、管理制度......................................................... ........................................................... .. (29)3、人力资源计划.................................................................................................................... . (30)十二、附件材料 ........................................................ ........................................................... . (30)问卷调查问题 ........................................................ ........................................................... . (31)一、执行概要近年来，珍珠奶茶的出现像一只俊秀的新军，短短几年便以一种不可挡的气势风靡中国市场。