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Market entry: 市场进入 •Across borders 跨国 •Alliances 联盟
•Entrepreneurship 创业
3
Strategic Management Process 战略管理过程
Vision 愿景 Leadership 领导
Environments: 环境 •Internal内部 •External 外部
Strategic Management 战略管理
Leadership in Enterprise for Asian Development 亚洲发展中的企业领导
Leonard D. Van Drunen June 2008
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1
What Is Strategic Management? 什么是战略管理
4
Strategic Leadership 战略领导
– Developing a vision for the firm – 为企业制定愿景 – Designing strategic actions to achieve this vision – 设计战略行动来达成愿景 – Empowering others to carry out those strategic
Vision 愿景 Leadership 领导
Environments: 环境 •Internal内部 •External 外部
Competing via 竞争方
式…
Rivalry: 竞争 •Business level strategies 经营层次战略 •Multiproduct strategies 产品多元化战略
•Mergers & acquisitions 并购
..........
Market entry: 市场进入 •Across borders 跨国 •联盟
•Entrepreneurship 创业
7
External Environment Analysis 外部环境分 析
General
Environment 总体环境
8
External Environment Analysis 外部环境分析
Economic 经济
General
Environment 大环境
........T.. echnological
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技术
Porter’s Five Forces 五力模型
Suppliers 供应商
Potential Entrants 潜在对 手
The process companies use to: 企业用于达到目标的过程
Form a vision – view of how the current firm will look in the future 形成愿景—当前企业如何展望未来
Analyze their external environment and their internal environment 分析企业的内外部环境
Potential
Entrants 潜在竞争 对手
Industry
Environment 工业环境
Economic 经济
Suppliers 供应商 Rivalry 竞争 Competitor Analysis 分析竞争对手
Buyers客户
........T.. echnological 技术
Substitute Products 替代产品
Environments: 环境 •Internal内部 •External 外部
Competing via 竞争方
式…
Rivalry: 竞争 •Business level strategies 经营层次战略 •Multiproduct strategies 产品多元化战略
•Mergers & acquisitions 并购
Rivalry 对手
Competitor Analysis竞争 者分析
Subst Products 替代产 品
Buyers
Industry
买方
Environment
工业环境
..........
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Porter’s Five Forces 五力模型
Barriers to entry: 进入壁垒
•Economies of scale •规模经济
Competing via 竞争方
式…
Rivalry: 竞争 •Business level strategies 经营层次战略 •Multiproduct strategies 产品多元化战略
•Mergers & acquisitions 并购
..........
Market entry: 市场进入 Across borders 跨国 Alliances 联盟 Entrepreneurship 创业
Select one or more strategies to create value for their stakeholde rs 选择一种或多种战略为股东创造价值
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2
Strategic Management Process 战略管理过程
Vision 愿景 Leadership 领导
建建立立目愿标景与Байду номын сангаас使 使命命
Build entrepreneurial
culture
建设企业文化
Effective controls
Promote integrity and
ethics
有效控制
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人提格升与诚伦信理与道德
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Strategic Management Process 战略管理过程
•Capital requirements •••资S转w本换itc要成hPEin求本ongttceraonnsttitassl •Differentiation差异 化
•Access to distribution 经销渠道
actions 赋能授权他人来执行战略行动
..........
5
Strategic leadership actions
Develop management
team
培发养展管管理理团团队队
Manage resource portfolio
管理资源档 案夹
Establish vision and
mission