Generalized disadvantage: Limited to the relevant system, our center is limited to form of the advertising promotion.
Internal disadvantage: Our center in the medical service, medical process, and employee discipline has a certain gap with competitors.
2、SWOT Analyse
Advantage
Geographical advantage：Zijing Road No. 226,
Xiangzhou District, Zhuhai city, the geographical position is superior; the traffic is convenient.No.4, No.5, No.10A, No.10, No.11, No.13, No.16, No.32, No.55 bus pass.
Zhuhai YANGGUANG Hospital plastic surgery center
Consumer
The age composition:According to a sample survey of business data,consumers in the Cosmetic surgery medicine,women accounted for more than 96%.23 years old 45% 24-30 years old 28.7%
Disadvantage
Start disadvantage: Our center formally put into operation in the market for a short time. In the aspect of brand awareness is far lower than the competitors over the years accumulated marketing public relations. “YiHan” Management Limited Company is lack of mature operation experience of plastic surgery market, operating mostly stay in the market in early stage.
Price advantage：Our center with the project fees comost around 20%
Financial advantage：he strong expectation of long-
term development of enterprises，for the timely payment request is not high, a slow steady brand construction use， and the opportunity from the public point of brand reputation, to avoid the risk of industry experience of social public opinion caused by.
Zhuhai Luda Orthopaedic Hospital
Fang Hua Cosmetic surgery
Hui Ai Hospital plastic surgery center
Korean Plastic surgery counseling centers in Zhuhai
市场营销英文ppt
1.Marketing environment analysis.
PoliticEconomy
Society Technical
Industry Product
Competition
Local major competitors：
LAIYIN (Zhuhai) cosmetic surgery hospital
MEHAN Medical Beauty
Zhuhai PINGAN Plastic Surgery Center
ZhuhaiMacao medical cosmetic plastic surgery clinic
Zhuhai Kowloon Cosmetic surgery Hospital
Hardware disadvantage：In the ward conditions, equipment, office facilities have a certain gap with competitors.
Personnel disadvantage: After the management and staff reorganization, we face the running in period, it will cause certain influence to work efficiency. The doctor less, the overall quality of service personnel should be improved, equipment is backward and incomplete. Social resources shortage and lack of talents.
31-40 years 20% 41-50 years, 5% 1.3% over 50 years.Consumption surgery Item structure: 8% of major surgery,92% of minor surgery .
On the whole, the main target consumer group of 20-34 year-old female, the span of age is 14 years.Secondary target consumer group is 35-44 years old, The span of age is 9 years old.