资料编辑隐私设置应用设置帐户设置邮件订阅最近使用日志相册音乐分享小组人人喜欢校园频道人人农场每日星座运程每日星座运势小游戏中心状态公共主页留言网页游戏礼物商城凡人修真我智商到底多少?开心武馆MQ德商测试我情商到底多少?商业大亨宠物连连看天黑请闭眼泡泡鱼活动全部应用»管理我的应用浏览更多应用装扮主页修改资料情侣空间全部好友寻找好友通讯录邀请朋友帐户设置VIP中心充值中心邮件订阅退出隐藏广告首页个人主页好友应用游戏2站内信搜索窗体顶端搜索窗体底端帐号分享张辉张辉的分享当前分享返回分享首页»分享Cover Letter & Resume 重点诠释- 深度剖析来源：唐商恩的日志疯狂了改了三个星期的Resume和Cover Letter，吸取了各类资源和高人（行业，Career Center 等）的意见之后。
终于可以Debrief一下啦。
仅供大家分享，挖掘过去，开创未来。
网上有很多不同版本的这些信息，不过感觉都不是很Professional，或者太泛了。
所以这篇文章是用来填补其中的漏洞的，至于基本的，就不介绍了，很多人知道的，不知道的也可以自学。
总体来说，Cover Letter和Resume就是问“So What”，你做了无数的事情，So what? 看你简历的人都是在问这些问题，回答好了这个问题，得到Interview就没有问题啦。
(大家看完了要是觉得好，记得转发，多多支持我哟)同时, 如果有兴趣, 可以看看我的另外一篇日志: 目标管理剖析与实践–献给追梦的人 (这篇文章的宏观意义远远大于这篇)先讲讲Cover Letter：目的：Win the interview (Not the job)结构：不要乱改结构，因为很多人只看第二段第一段：说明你为什么要申请这个职位，以及表明你已经跟公司里面的某个人谈过了（重要！这样人家不会认为你的Cover Letter是Spam）。
通常的切入点是公司的培训，文化以及行业状况，工作性质等等（选择因人和工作而异）。
Anyway，表现出下过一番功夫。
第二段：说明你为什么胜任职位。
以Job Description为出发点，选出2-3点公司认为的重要的素质，加以阐述。
特别重要的是！不要重复Resume里面提过的东西，要讲故事（但是要简洁，我下面会提到CL跟Resume不同之处），讲完故事问自己一句“So what”，说明这些故事经历对公司能有什么贡献。
人家看了Resume再看CL不想浪费时间看到重复的东西。
第三段：谢谢，你的联系方式。
并且说明你会Follow-up (重要！很多机会是Follow up出来的，而且人家看了会觉得第一你有诚意，真心想要这份工作)注意事项：1. 要知道标准格式！Professional Firm很看重Professional，如果自己很牛，但是做的东西不Pro，不要怪HR或者Manager不给机会。
标准格式是什么？去V ault随便下一个Cover Letter Guide，看Sample，注意空格，空行，边距，字体，空白（空白很重要，原因？你一天工作18小时，结果让你看一张A4的纸上面全部是字。
明白吧。
），以及电子签名。
2. 再次强调，Cover Letter写上跟Resume不同的东西3. Cover Letter一定要很好的Tailor到每个公司，不然就是Spam，你知道Spam的下场吧4. 将自己的Cover Letter拿给人家看，问问是不是很吸引眼球。
修改CL是一个长期过程。
再来讲讲Resume吧：目的：Win the interview (Not the job)结构：Contact --> Education --> Experience （篇幅一半）--> Activities (如果有两个Educations, 可以对应的放到Education下面) --> Skills格式：不要花哨，简洁，要合理的运用“空白”（跟CL同理）。
只能有一页（除非你特别肯定那个HR或者忙的要死的Manager会读完你的N-page的Resume）Education:1. 日期写Graduation Date，不要写XXX - Present2. GPA，Major GPA，TOEFL，GMA T什么的，高就放，不高就省略。
多少是高？GMA T 730+，GPA3.5+3. 学位，专业。
你知道的Experience & Activities: 四个字：结果导向（量化）相信大家做了很多事情，也学了很多东西，然后很想把他们都放到简历上面去。
很多人会说我干了我在某个学生会干了很多事情，比如组织活动，策划等等。
或者实习中怎么怎么样了。
It's OK, but so what? 所以，这里最关键的就是: Action leads to Results。
什么是Result 呢？看看公司的年报，他们都有自己的Key Performance Indicator，那就是Result。
Investor 关心的就是那些，他们不关心你中途干了多么Fancy的事情（虽然很重要）。
这个道理对HR 是同样的。
如果你的Action只是Action，没有Result的，那意义就不大了。
这里可以举点例子：- 实习中：%的工作得到承认，Performance Assessment的评价系数，创造了多少收入，为XX部门提供了多少增长率，完成了%的年度指标。
等等- 学生会：Membership增长百分比（Marketing做的好不好的评价），Retention rate（人才培训做的好不好的指标），参加会议的人数（影响度），满意度（组织的成功度），Budget（规模）。
反正一堆，关键是要有这个意识去想到这些。
- 然后就是参加各种比赛的得奖了。
（为什么大家喜欢得奖，因为奖项是对行动的证明。
但是多多发掘自己的过去，你也会发现即使没有奖项，你也完成了很多Result）我相信说了这么多，大家悟性这么好，应该明白了。
看看你的简历，每句话是否有数字，是否有结果，没有？赶紧改哟:) 总体来说，Resume是一个悟性问题，以结果为导向，甚至可以让你在未来做事情的时候有一个清晰的目标，做事的时候更有效率，更有效能。
避免酱油:)Action words- 强烈每句话的开头的Action Words都不一样！- 每句话一定是Action words开头- 针对申请职位需要的技能来设计Action words （附在了文章结尾）Skills:不要写无关的Skill，不要写Office，即使你觉得你Excel用的很好，在Experience里面表现出来。
比如用Excel做了V aluation Model，Scenario Analysis，Pivot Table等等。
后话：其实CL和Resume就是一个认识自己，展望未来的过程。
虽然整篇文章强调了Results-oriented，但是这并不代表有些事情跟Results没有直接关系就不去干。
个人是不喜欢这种比较功利的思想，但是business is business。
Anyway，Enjoy your life, enjoy job hunting!附上Action Words List (真诚感谢Weston Career Center的分享！):Finance/Accounting TerminologyConstructed multi-scenario financial modelsAsset divestituresEquity and debt financingsAnalyzed the strategic rationale, risks, and potential synergies of ______Deal value ranging from (x amount)Due diligence ______Surpassed revenue goalsIncreased _____ portfolio revenue by _____%Expanded ______ from _____ to _______Prepared and analyzed ______Supported Client NegotiationsEmployed Multiple Parameters including……Liquidity ratiosCapital structureProfitability and projected growthAccretion/dilution analysisInstrumental in revenue and income growth of…….Directed domestic and international affiliatesFinancial and Strategic PlanningAuditing and ComplianceOperating and Working CapitalMerger and Acquisition NegotiationsCash Flow Management and ModelingBusiness V aluationsDeveloped rapport with interested clientsStreamlined quarterly review of consolidated financial statements by…. Created and maintained financial models to…Managed risk analysisImplemented operational changes in the reporting processSensitivity analysisAssisted in maintaining ___% accuracy of…Managed the financial restructuring of…Maintained account financials and presented the information in weekly meetings Planned, performed, and supervised external financial statementsGenerated d ivision’s income statement and balance sheetProgressive lean accounting systemReconciled company bank accountsManaged all accounting including sales reports and profit margin controlBuilt model to calculate profitability of…Owned and presented financi al strategy and cost analysis of…project Developed investment strategies for $x portfolioEfficient frontier analysisSecured $x in new business relationshipsIncreased revenue per client by x%Marketing TerminologyProduct managementBrand managementInitiated various promotional campaignsArranged and directed _______ marketing eventsBrand EquityBrand ExtensionBrand RecognitionCannibalizingGuerrilla MarketingSocial MarketingSkimming PricingLine ExtensionDistribution channelsMarket SegmentationMulti-Channel MarketingPenetration Pricing StrategyViral MarketingCommunications platformProduct portfolio managementCustomer profile and needsBrand extension analysisImproved forecasting accuracy by over __%Created customized product report templatesConducted site walkthroughs with clients and prospectsHelped drive market share of primary productsAnalyzed profitability ratios in X productsReengineered product and client mixPerformed competitive analysisResearched emerging category opportunityLaunched national campaign…Coordinated and scheduled consumer event promotionsConducted post promotional analysisCoordinated packaging stimulus, sensory testing, and qualitative exit interviews for…Analyzed sales and consumer data to asses product/category performanceFacilitated ideation sessions to produce 20 product and packaging ideasDeveloped word-of-mouth strategy to increase sales by $xDeveloped strategy to increase household penetration and raise consumer awareness for... Led team of x analysts through landscape assessment and creative development process Crafted primary research studies to determine insights among target audience Quantified sales lift from national promotional campaignDefined influencer segment for brand X to drive high ROIEnsured successful execution of retail marketing initiativesManaged national ads, direct mail and retail marketing campaignImproved competitive positioningDeveloped comprehensive marketing strategy for new product offeringConsulting TerminologyCrea ted storyboard for …Analyzed potential of entry into x marketRecommended a strategic course of action resulting in a $x opportunityAnalyzed and quantified…Reviewed company-wide sales results and compiled for presentation at board meeting Engineered mod ifications to…Drafted distilled EIM outline for lay audience…Researched and compiled materials for company-wide reference library Demonstrated ability to maintain absolute integrityProven track record of being highly effective in collaborative environments Demonstrated entrepreneurial spirit and skillsExperienced in dealing with ambiguityDemonstrated ability to be successful in high-pressure, high-stakes environmentSuccessfully navigated unfamiliar environmentDemonstrated proficiency in managing high-value client relationshipProven track record of breaking down, structuring, and resolving ambiguous problems Interviewed and elicited buy-in from wide array of client representativesImproved communications and tracking of…Spearheaded new and efficient methodology to…Exhibited professional attitudeProven track record of completing difficult projects on scheduleAccomplished Public SpeakerSkillfully communicatedProven track record in selling new ideasConducted comprehensive research on….Advised majo r global bank on strategic implementation of partnership with…Performed due-diligence on existing product lineBenchmarkedDeveloped a balanced scorecardDrilldownDeveloped pilot strategy for supply chain, working with client teamChange managementEnterprise resource planningTotal Quality ManagementV alue-based ManagementV alue-addedV alue migrationProcess MappingStreamlined the creation of…Performed profitability analysis of…Led an information technology cross-functional teamCoordinated development of monthly corporate cost allocation reportsFacilitate the communication of audit results to company’s management Documented all technical processes and procedures for…Located, forecasted, and procured limited resources for…Human Resources TerminologyContributed effective strategies for screening and recruitmentImproved employee benefits programImproved employee moraleTrained new or existing staff membersImproved employee retention and satisfactionInitiated/developed a new HR policyCoordinated Orientation and exit interviewsActed as a liaison between union employees and managementSupervised new hire process (recruiting, interviewing, negotiating, orientating) Maintained a turnover rate of less than __%Delivered business related presentations to x employeesProvided logistics support, scheduling, training and coordination for…Developed Excel model to quantify strength of succession plansPresented workforce planning recommendationsConducted and analyzed data from leadership interviewsCreated database to monitor effectiveness of a $x annual sales programSpearheaded system to track career path progression for…Revised training program, resulting in % decrease in departmental turnoverCreated developmental plans for team membersAdministered $x retirement plan with over y participantsIncreased overall employee investment plan participants by x% by instituting automatic enrollment programCoached managers on employee performance issuesPrepared and presented benefits participation reports to senior managementCertified Benefits ProfessionalCertified Compensation ProfessionalGPHR (Global Professional in Human Resources)Global Remuneration ProfessionalPHR (Professional in Human Resources)Operations/Supply Chain TerminologyAnalyzed the procurement system and recommended streamlining of suppliersRestructured the…process to reduce time to market by x%Reengineered the delivery system for…product, resulting in x% cost reductionCertified Six Sigma Green/Black Belt professionalManaged inventory and ten warehouses with equipment valued at $xDesigned solution to address production bottleneckIdentified problem causing stock losses, proposed and implemented solution cutting monthly losses by x%Effectively managed daily operations on production floorLed cross-departmental multi-functional teamManaged site logistics for…Managed store operationsIdentified, analyzed, and prioritized production performance issues, resulting in x% imbalance correctionDeveloped and executed quality control proceduresAnalyzed supply chain process improvement opportunitiesDeveloped pilot supply chain strategy, demonstrating $x in valueNegotiated buy-in from senior management for business improvement project worth $x Documented all technical processes and proced ures for…Located, forecasted, and procured limited resources for…Process MappingStreamlined the creation of…Led Process Improvement Project utilizing Six Sigma methodology to eliminate redundancy Reduced delivery schedule for product x by two weeks and established standardized protocols Kaizen Blitz programV alue stream mappingIncreasing capacityBusiness process changesAccelerated Improvement WorkshopsProduction Preparation ProcessDirected Order Management SystemsImproved material flow through assembly operation by applying Lean and 6S principlesWorked with critical suppliers to reduce material non-conformance by 59%Drove Supply Chain process improvement initiatives including demand planning and MRP system improvements。