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奔驰logo演变史


The three-pointed star was also intended as a symbol for Daimler's principle of universal motorisation(机械 化) "on the ground, on wa ter and in the air". 【三叉星象征着陆上、水上和 空中的机械化。】
LOGO HISTORY
பைடு நூலகம்
of Mercedes-Benz
POWERPOINT DESIGN BY LinTong
In the 1870s, while working for Otto, Daimler sent his wife a postcard, marking his residence with a three-pointed star and writing: "one day this star will shine over our triumphant factories". DMG(戴姆勒公司) has used the successful, patent-protected brand name "Mercedes" since September 1902. But there was still no characteristic trademark. The sons of Daimler suggested using that symbol.
1926 年 , 戴 姆 勒 公 司 与 奔 驰 公 司 合 并 , 从 此 梅 赛 德 斯 奔 驰 “ Mercedes-Benz ”正式诞生,两家公司的 LOGO 被组合起来,月桂枝、 三叉星、Mercedes、Benz等元素全部融入其中,月桂枝围绕三叉星, 两家公司名称一上一下。
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The board accepted the proposal in June 1909, also registering a four-pointed one. Both logos were legally protected but it was the three-pointed star that was ultimately used. In the same year, Benz & Cie changed the gear pattern to the laurel branch, which means the meaning of victory.
Over the years it underwent a number of design amendments(修 正). In 1916 for example a circle was placed around the stars, in which four small stars and the word Mercedes were inserted.
1916年,在它的四周加上了一个圆圈,在圆的方镶嵌 了4个小星,下面有梅赛德斯“Mercedes”字样。 “梅赛德斯”是幸福的意思,意为戴姆勒生产的汽车 将为车主们带来幸福。
In November 1921, DMG applied for protection of utility patents(实用专利) for new variants of its brand logo and registered a three-dimensional(立体的) three-pointed star enclosed in a circle at the patent office.
In June 1926, the two oldest motor manufacturers DMG and Benz & Cie merged to form Daimler-Benz AG. A new brand logo encompassing the key elements of previous elements was created: the world-famous three-pointed star was surrounded with the "Mercedes" word mark and the equally acclaimed "Benz" brand name with a laurel wreath encircling both words.
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