医院项目策划书篇一：医院项目计划书医院项目项目建议书中国商业计划书案例XXX综合医院商业计划书建设单位：有限责任公司二零一四年六月目录第一章执行摘要 ................................................ ................................................... (1)项目名称 ................................................ ................................................... (1)简目项介 ................................................ ................................................... (1)商业模式 ................................................ ................................................... (1)盈利模式 ................................................ ................................................... (1)市场分析 ................................................ ................................................... (1)财务分析 ................................................ ................................................... (1)第二章市场分析 ................................................ (2)市场定位分析 ................................................ ................................................... . (2)市场容量分析 ................................................ ................................................... . (2)成都地区医疗需求分析 ................................................ .. (2)目标市场容量预测 ................................................ . (4)市场竞争分析 ................................................ ................................................... . (5)第三章项目规划 ................................................ (7)医院总体规划 ................................................ ................................................... . (7)可容纳就医规模 ................................................ ................... 错误！未定义书签。

科室设置 ................................................ ............................... 错误！未定义书签。

建设内容 ................................................ ................................................... (7)组织结构 ................................................ ................................................... (8)第四章项目核心运营能力 ................................................ (11)项目定位 ................................................ ...................................... 错误！未定义书签。

运营模式 ................................................ ................................................... .. (11)盈利模式 ................................................ ................................................... .. (11)核心资源能力 ................................................ ................................................... (11)第五章战略规划 ................................................ ................................................... . (12)ＳＷＯＴ分析 ................................................ ................................................... .. (12)优势 ................................................ ................................................... .. (12)劣势 ................................................ ................................................... .. (12)机会 ................................................ ................................................... .. (12)威胁 ................................................ ................................................... .. (12)竞争策略 ................................................ (12)战略目标 ................................................ ................................................... . (12)第六章品牌推广 ................................................ ................................................... . (13)活动策划 ................................................ ................................................... . (13)医院成立新闻发布会 ................................................ . (13)贫困患者医疗救助行动 ................................................ (13)社区健康普查疾病筛选活 (13)广益公告 ................................................ ................................................... . (13)峰会论坛 ................................................ ................................................... . (13)第七章投资计划 ................................................ ................................................... . (14)资金使用计划 ................................................ ................................................... .. (14)退出机制 ................................................ ................................................... . (14)第八章财务分析 ................................................ ................................................... . (15)财务假设 ................................................ ...................................... 错误！未定义书签。