26 68 Maximum 3pces
12 52 136 Maximum 4pces
18 78 204 Maximum 4pces
28 104 268 Maximum 4pces
56 224 520 Maximum 4pces
* For clients bought concourse media (include location media or lightbox package), clients can apply to install iBeacon if it is appropriate. The hardware and install fee will be provided by STDecaux withh no extra fee; Three condition must be satisfied if clients appliy for iBeacon: - Clients must have substantial context for iBeacon interaction - Backstage context must be real and accorded with Advertising Law and should be appropriate for mobile phone - Backstage context must submit to STDecaux for approval examination and verification with other traditional ads Backstage context may be explore by client itself or authorized STDecaux, if it is authorized to STDecaux, the cost of development will be charged separately.
Lightbox Package Advantage & Introduction
Quality platform，great brand image carrier Flexible combination, best cost efficiency media choice Large coverage, ads information reach target audience effectively
Standard Package
Media Location/Grade/Station Line Grade Location & Format 50pces 100pces All Lines S/A++/A 200pces 300pces 400pces 800pces * Include 12-sheet Billboard
GII-20151101
Shanghai Metro Media Introduction
Network Package
*All price is exclusive of tax
update :2015/11/01 marketing

Media Cost Rate Card (RMB/4weeks) 138,000 648,000 1,158,000 1,980,000 2,480,000 2,980,000
Production/ Installation Production Cost(RMB) 10,000 50,000 85,000 135,000 195,000 240,000 250/pce Installation Cost

Lightbox Package - Concourse

Lightbox Package - Platform

Lightbox Package - 12-sheet Billboard

Notes： 1、All the prices are not included tax； 2、12-sheet lightbox package contain platform or concourse 12-sheet lightox. If the lightbox quantity is not enough, clients can choose from the same class other station. In non-S grade station, client can choose one 24-sheet light box/billboard instead of two 12-sheet light box/billboard for lake of location. Some special package which is limited station, clients can't choose station. In 12-sheet light box standard package,the total number of light box launched in Line1 or Line 2 could not exceed 15% of the total number of the package. The media location and size are subject to the actual condition 3、Except the special remark, "All Lines" means all the lines and stations of shanghai metro； 4、STDeacaux will in charge of the lightbox package location according to the media situation and may move some picture to other station of same rate if needed. If clients want tp purchase the safety door sticker, 30% safety door sticker extra media cost and 15% will be charged. 5、15% additional media cost will be charged if clients want to book the location during the special period: Apr,May,Sept,Nov,Oct in 2015； 6、The rate card. is effective from 1st Nov. 2015. Sales format, media cost and the metro information are subject to variation without any further notice. Please refer to the newest rate card. from STDecaux for formal quotation.
Media Cost Rate Card (RMB/4weeks) 898,000 1,680,000 2,780,000 3,780,000 4,780,000 8,280,000
Production/ Installation Production Cost(RMB) 50,000 85,000 135,000 195,000 240,000 480,000 250/pce Installation Cost

Standard Package
Lightbox Quantity Station Grade S Station Grade / Quantity A++ A Notes 50pces 100pces 200pces 300pces 400pces 800pces
Notes： 1、All the prices are not included tax； 2、12-sheet lightbox package contain platform or concourse 12-sheet lightox. If the lightbox quantity is not enough, clients can choose from the same class other station. In non-S grade station, client can choose one 24-sheet light box/billboard instead of two 12-sheet light box/billboard for lake of location. Some special package which is limited station, clients can't choose station. In 12-sheet light box standard package,the total number of light box launched in Line1 or Line 2 could not exceed 15% of the total number of the package. The media location and size are subject to the actual condition 3、Except the special remark, "All Lines" means all the lines and stations of shanghai metro； 4、STDeacaux will in charge of the lightbox package location according to the media situation and may move some picture to other station of same rate if needed. If clients want tp purchase the safety door sticker, 30% safety door sticker extra media cost and 15% will be charged. 5、15% additional media cost will be charged if clients want to book the location during the special period: Apr,May,Sept,Nov,Oct in 2015； 6、The rate card. is effective from 1st Nov. 2015. Sales format, media cost and the metro information are subject to variation without any further notice. Please refer to the newest rate card. from STDecaux for formal quotation.