• The new finding is that______spread faster and farther in______. • (While mass media usually tend to share _______news.) • Predict:What's going to be talked about in the following text?
• Topic? Topic sentence? • Is the first sentence the topic sentence?
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Paragraph 1
• Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored (监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
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Paragrห้องสมุดไป่ตู้ph 2
• "The 'if it bleeds' rule works for mass media," says Jonah Berger, a scholar at the University of Pennsylvania. "They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer."
Paragraph 1
• Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored (监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
• Topic? Topic sentence? • Is the first sentence the topic sentence?
__________________________________________________
Paragraph 1
• Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored (监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
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Activity 1&2
•What's the topic? •Underline the topic sentence of each paragraph.
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Summary Writing
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Lead-in
Classic rules for ___________: 1. Bad news sells. 2. If it bleeds, it leads. 3. No news is good news, and good news is no news.