Level Level
strategy Strategy
■
Functional / Operational
Strategy
Levels of
Strategy
CS BS
■ Where is organization going ■ Market , Competitive Advantage
F/O S
Strategic Management
Agenda
■ Strategy &
Strategy Management Conditions
■ Environmental ■ Internal ■ Strategic ■ Strategy
Analysis Choice Selection Criteria
Environmental Conditions
Political factors
Economic factors
PEST ANALYSIS
Social cultural factors
Technological
Environmental Conditions
Global Market Convergence
Management
Focus
Strategic
■ ■ ■ Long Whole term organization
Effectiveness
■ቤተ መጻሕፍቲ ባይዱ
Cost / profit measures
■
NPD / Market share
Levels of
Strategy
■ ■
Corporate Business
Simple
Complex
Static
Historical analysis Forecasting
Decentralization of organizations
Dynamic
Scenario planning
Experience and Learning
Environmental Conditions
Understanding the Nature of
■ Reason of Environment ■ Environmental ■ Simple ■ Dynamic and
the Environment
Analysis
Uncertainty Static Condition
Issue
■ Complex Issue ■ Case Analysis: Scenario ■ Review Planning
Choice and Implementation
Analysis,
Strategy emerges from The interaction of all
Implement
Three elements
Analysis
Choice
The Strategy Process: Stages
Analysis
may have long & price
■ Resource: strengths & weakness ■ Current & possible
future strategy: assess
what
competitors
are concentrating on the
All differ
■ Number &
Global strategy
Competition global
Cost advantages
Environmental Conditions
Case: Fax Industry
A The development of email
High potential impact
B
Costumers
perceptions of email
Strategy & Strategy Management
Strategy a Definition
Strategy is the direction
and
scope
of
an organization
over the long
term；
for the organization through
which achieves advantage its to configuration meet of resources of
fax compared with A C
Cost of fax and raw materials
B C High uncertainty
Competitors
Analysis
term implication for e.g. Cost
■ Objectives: can affect the behavior in the market place &
■ Resource , Implement
Do a
right
thing
to Do a
thing
right !
Patterns of
Strategy Development
Environment
Continuity
Incremental
Flux
Transformational
The Relationship Between
Implementation
■ Organization ■ Change
structure issue
management issue
■ Strategy development process
■ Culture issue ■ Reword system
Environmental Conditions
Within
changing environment ，
the needs
markets
and to fulfil stakeholder
expectation （Johnson & Scholes，1999）
Strategy Vs Functional
Functional
■ ■ ■ Short term Parts of organization Efficiency
■ Mission and goals 1 2
Choice
■ Environmental analysis ■ Resource analysis
■ Level and strategy,
Bases of strategic choices 3 ■ Generating ■ Evaluating options options