Unit 5
Text A
II. Vocabulary
A.
1. identical
2. surpassed
3. intimidate
4. ascribe
5. drifted
6. coincide
7. disrupt
8. overt
B.
1. Given that
2. poses
3. encircle
4. documents
5. promotion
6. ambiguities
7. mounted
8. thought-provoking
9. features 10. in the case of
III. Grammar & Structure
A.
More people die of tuberculosis (结核病)than of any other
disease caused from a single agent. This has probably been the case for quite a while. During the early stages of the industrial revolution, perhaps one for every seven deaths in Europe’s crowded cities were caused by the disease. From then on, though, western eyes, missing the global picture, saw the trouble going into decline. With occasional breaking of war, ∧rates of death and infection in Europe and America dropped steadily through the 19th and 20th centuries. In the 1950s, the introduction of antibiotics weakened the trend in rich countries, and the antibiotics were allowed to be exported to poor countries. Medical researchers declared victory and withdrow.
They were wrong. In the mid-1980s the frequency of infections and deaths started to pick up again around the world. Where tuberculosis had vanished, it came back; in many places where they had never been away, it grew worse.
The World Health Organization estimate that 1.7 billion people (a third of the earth’s population) suffer from tuberculosis. Even the infection rate was falling, population growth keep the number of clinical cases more or less constant at 8 million a year. Around 3 million of those people died, near all of them in poor countries. 1. by
2. in
3. was
4. the
5. strengthened
6. withdrew
7. it
8. estimates
9. kept
10. nearly
B.
1. B
2. D
3. A
4. B
5. C
6. A
7. D
8. C
9. B 10. B
IV．Translation
By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market. Nike’s first national television commercials ran in October 1982, during the broadcast of the New York Marathon. The ad was created by the advertising agency Wieden & Kennedy, which has remained Nike’s primary ad agency. The famous slogan “Just Do It” for a 1988 Nike ad campaign was chosen by Advertising Age as one of the top five ad slogans of the 20th century. With the ad campaign, Nike expanded its product line to encompass many sports and regions throughout the world.
Text B
Comprehension & Appreciation
A.
1. D
2. C
3. B
4. D
5. C
6. A
B.
1．为了促销产品，广告商通常会强调性感及迷人身材的重要性，但研究人员关心的是这会使消费者过分注重自身形象。

2．经常接触这类以女性为对象的广告会使女性更关注自己的身材，并把身材作为自身价值的一种衡量手段。

3．许多健康专家也表示担心：女性中普遍存在着对身材的错误认识，这种对身材的错误观念也许是经常同广告中倡导的纤细身材相比而形成的。

4．研究还发现，过分节食来获得理想的身材可能是诱发厌食症的一个重要原因。

5.尽管患有厌食症的绝大多数是女孩，但是专家相信男孩中患有厌食症的数量在不断上升。

许多的病例没有报告出来，因为男性不愿承认自己患有任何在女性中高发的疾病。