二、业务描述............................................................................................................................................5 2.1、企业的宗旨............................................................................................................................. 5 2.2、商机分析................................................................................................................................. 6 2.3、行业分析................................................................................................................................. 6
4.2.1 竞品分析......................................................................................................................13 4.2.2XX 便利的竞争策略......................................................................................................13 4.2.3 发展趋势分析..............................................................................................................14 4.2.4XX 便利的应对策略......................................................................................................14 4.2.4 营销策略......................................................................................................................14 五、创业团队..........................................................................................................................................15 六、财务预测..........................................................................................................................................16 6.1、财务预测............................................................................................................................... 16 6.1.1 盈亏平衡点分析..........................................................................................................16 6.1.2 投资回报周期..............................................................................................................17 6.2、融资计划............................................................................................................................... 17 七、资本结构..........................................................................................................................................17 八、投资者退出方式..............................................................................................................................18 九、风险分析..........................................................................................................................................18 9.1、技术风险............................................................................................................................... 18 9.2、市场风险............................................................................................................................... 19 9.3、管理风险............................................................................................................................... 19 9.4、财务风险............................................................................................................................... 19 9.4.1 筹资风险......................................................................................................................19 9.4.2 投资风险......................................................................................................................19 9.4.3 经营风险......................................................................................................................19 9.5 其他风险.................................................................................................................................. 19 十、其它说明..........................................................................................................................................20 10.1、产品资料............................................................................................................................. 20 10.2、承诺书................................................................................................................................. 21
四、市场营销..........................................................................................................................................12 4.1、目标市场............................................................................................................................... 12 4.1.1 细分市场......................................................................................................................12 4.1.2 目标顾客群..................................................................................................................12