KFC
Group members: Amber Anne Elva Keira Catherine
Brief IntroducKentucky Fried Chichen in English. It comes from American chain fastfood restaurant. Founder： Colonel Harland Sanders. Build: 1952 .
Enterprise culture
5. Revelation(启示) Pay attention to innovate。
Enter the Chinese strategy

Localization development strategy "have a foothold in China, into a life“ How to adapt to the Chinese taste, dietary structure, repast habit, consumption characteristics.
Enterprise culture
Slogan： We Do Chicken Right ! New slogan: Life more charming! "new fast food" for China to change
Enterprise culture
Service slogan ： Let the customer 101% satisfaction!
Enterprise culture
The principle between culture and management: 1.Restaurant manager should be first. Pay attention to the productivity. 2.pool the wisdom and efforts of everyone, Altogether goes excellence"
Enter the Chinese strategy

Product strategy analysis - sell high quality products. For example:Aimed at children characteristic development of rural crisp chicken fort
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Enter the Chinese strategy

Price strategy analysis: 1.Penetration pricing strategy 2.Price rises strategy
Enter the Chinese strategy

Advertising strategies: 1.Advertisers tonal, trademark signs of global uniform standards(广告主色 调、商标标识等全球统一标准)
Enterprise culture
3.pay attention to the details. What should be done or not be done. Which is the most important goal. 4. Training endless. Team spirit
Enter the Chinese strategy
2. Advertising specific form reflect national differences(广告具体形式体现 国别差异)
Us: WE DO CHICKEN RIGHT China: Have KFC, life good taste.
Main sales



Fried chicken. Hamburge Chipe Soft drink Westen fast-food
Develop history


All over the world. All over every city in China. Gerontal smiling face,grey beard,white business suit,black eyes. Forever smiling to everybody.