huge
Incumbents want to set high entry barriers, new entrants want to enter.
2010 2011 2012 2013
Entry Barriers &
Advantages
• TV program
Poly Bona
(experience)/Relationshi
• TV distribution: CCTV-6 • Piracy Issues
Q&A
TV/Film/ Other entertainment 2.Business model adjustment
TV Driven – Movie Driven
Brief introduction
3.Financial situation
Current ratio: 11.06 ROI:14% Total debt ratio: 8% EPS: 0.61 (Huayi: 0.2)
• Integrated Marketing Communicat
• Early marketing planning • Professional market research • Social media marketing
• Distribution mode
• Distribution agents • No cinema
• Reputation • Relationship • Capital
（Listed）
Huayi Brother
CFG & Huaxia
Differentiation
• Genre and Production
• Low budget/ High ROI • Young actors and directors • Comedy/ Youth movie • Target young people
Top 5 companies takes up 82% market share in 2012.
Chinese Film
Industry
Competitors
Chinese Film
Industry
Incentives
20
17.08
Incentives: EcoProfit is
13.12 10.17
Chinese Film
Industry
Oligopoly
17.32%
3.34%
7.37%
38.24%
10.22%
23.51%
CFG
Chinese film industry is Huaxia Film an Oligopoly market.
Huayi
Brother Enlight
Media Poly Bona
Enlight Media in Chinese Film
Industry
BU Lijuan WANG Lu SU Morong ZHU Xiaoshan
13431064 13428810 13431161 13417134
2.4 billio
n
Brief introduction
1.Basic information of Enlight Media
Co- partners In Distribution
• Lost in Thailand:
CFG, Hua Xia and Enlight Media
• So Young CFG and Enlight Media
• American Dreams In China RCaFdGio, EnligPhot lMicyedia aGnedogoratpher two
anies.
Future Plan
• Establishing cinemas? • Cooperating with UME • Overseas channels
investing inUME
Regulation
• Censorship VS Movies Ratings SARFT China film group & Huaxia
Decision- Making In Distribution
• CEO, Project Planning, Marketing
Department Promoting
Department • Process • CEO: Wang
Changtian • Investors, Producer
p
• Chairman (王长田):
personality / passion Enlight • Capital: 2011 get listed Media
• Expertise • Technology • Capital
• Regulation • Relationshi
p • Capital