Hot pot industry is a red sea.
01 Other brands are developing
strongly. 同质化严重
labor and raw materials costs
rise, food safety risk control is difficult
02
Established
入会
Sichuan jianyang city Haidilao
Catering Co., Ltd. Becomes a
Member of China Cuisine
Association
上市
Haidilao was listed on the Hong Kong Stock Exchange
1994
2000
2006
2018
成立
Haidilao Hot Pot City in jianyang
city, Sichuan Province was officially opened.
分店
Xi 'an Branch of Sichuan jianyang
city Haidilao Catering Co., Ltd.
Brand image
Visual recognition
system
视觉识别系统
Serving behavior identity
服务行为识别系统
Hearing recognition
system
听觉识别系统
Publicity identification
system
宣传识别系统
一.
Establishing the identification feature of the
Haidilao
what we sell is not hot pot, but service.
CONTENTS
01 Brand introduction 02 Brand image
03 Marketing strategy 04 Future direction
Brand logo
Founded in 1994, Haidilao is a largescale inter-provincial direct catering brand hotpot restaurant, which is mainly engaged in Sichuan-style hotpot and integrates local hotpot characteristics. its full name is Sichuan Haidilao catering co., ltd. Haidilao has more than 100 direct chain restaurants in China, South Korea, Japan, Singapore, the United States and other countries.
02 Rely on publicity, customer spontaneous publicity
03
With the continuous development of the Internet, new types of Internet services such as online food ordering, BZC e-commerce and microblog have emerged one after another.
User evaluation
01
Relying on service, the company has met the personalized needs of customers to the greatest extent and abided by the belief that "customers are God".
02
Brand image
Haidilao's image-building goal: to form a household name, high visibility and strong identity brand target image recognition system in the specified area.
劳动力上升
In the future, Haidilao should stick to its own brand marketing and at the same time adhere to channel sinking and offshore expansion and open up new
growth points.
坚持渠道下沉和外海扩张并进打开新的增长点
Future direction
For chain brands, supply chain management can guarantee product quality, reduce safety risks, improve operating efficiency and reduce cost consumption, which is one of the core competitiveness of catering enterprises. (对连锁品牌 来讲，供应链管理能够保障产品品质、降低安全风险、 提升运营效率、减少成本消耗，是餐饮企业的核心竞争 力之一)
It embodies the considerate, ubiquitous, ever-present thoughtful and considerate service and natural and warm humanistic care of Haidilao.
Hearing recognition
pinyin of the first word "hai" of the Chinese character
"haidilao" Hai
二.
Unified branch design style,
decoration style.
三.
Uniform logo, uniform
utensils and utensils.
system
An upbeat store song that is distinctive, characteristic and easy to sing.
Publicity identification
system
Haidilao now has internal publications and special APP, etc.
Visual recognition system
Through layers of trainingቤተ መጻሕፍቲ ባይዱ the trademark reception of Haidilao is established.. That is, the right hand caresses the heart area, the waist is slightly bent, the face has a natural smile, and the left hand naturally stretches forward to make the application form.
Haidilao has effectively eased the market saturation and the slowing down of revenue growth brought about by its expansion in the first and second tier cities in China by widening the markets in cities below the third tier and overseas markets.(海底捞通 过拓宽三线以下城市以及海外市场，有效地的缓解了其 在国内一二线城市扩张带来的市场饱和、营收增速放缓 的状态)