mailshots TV commercials
word of mouth brocspaper adverts banners
spam
1. Pizza delivery firms often do _m__a_il_s_h_o_ts_ in the local area. It’s cheap but lots of people probably throw the leaflet away.
8. It used to irritate me but my new anti-virus software seems to block any _s_p_a_m__ from my inbox.
Work in pairs. Think of one more advantage or disadvantage for each type of advertising in exercise 1. Think about issues such as:
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Vocabulary: Types of advertising
6. I suppose it’s good if you’re looking for a job locally and _n_e_w_s_p_a_p_e_r_a_d_v_e_r_t_s_ are relatively cheap.
7. I’m not sure about _b_a_n_n_e_r_s__. When I visit a website, I don’t think I even notice them.
2. _T_V__c_o_m_m__e_rc_i_a_ls__ reach millions of people but they are so expensive.
3. I tend to listen to my friends’ recommendations more than anything else so __w__o_rd__o_f_m__o_u_t_h__ is probably the most effective.
•- have a memorable domain name
•- email campaigns (spam)
•- send out a monthly newsletter
•- have competitions or give something for free
2. Listen again and choose the best ending A, B or C for each sentence 1 – 5.
3. Spend plenty of time on _______. A. promoting others on your site. B. creating links to increase traffic. C. recommending your product on other sites.
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.
5. It’s great when you get a frees_a_m_p_l_e because you can really see what it’s like.
4. The speaker __________. A. thinks email can be effective. B. is doubtful about using email. C. never sends marketing emails.
1) cost
2) location
3) number of people who see it
4) how long they see it for
Types of advertising
Listening: Advertising on the web
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention? - use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
2. His first piece of advice is to ________. A. make sure people find you on the search engine. B. make sure people visit the search engine. C. set up a search engine.
1. The speaker compares throwing adverts into the air to _______. A. Internet advertising. B. wasting money on advertising. C. advertising with leaflets.