CBS: Columbia Broadcasting
Getting to know the main points:
In an age of omnipresent
advertising and oddball marketing techniques, some people are selling the most personal of ad space -- their bodies. Anthony Mason, CBS Business correspondent, has the story. System.
Suggested version:
There is a goldfish swimming in a light bulb. The background is
dark blue, making it very mysterious. The light seems to be on, but the goldfish looks very cozy in the bulb. I wonder how a goldfish could survive in a light bulb when power is on. Maybe it’s just a montage. However, I like its novelty. It’s cool and innovative. I think it encourages us to think outside of the box. Possibility is endless. If the idea comes true, I think it will be quite popular in home decoration. I would buy one.
How to describe a picture
1st. Focus on the main part of the picture at the beginning. Look at this picture.
What can you see? Useful expressions: This picture shows/ There is / there are/ I can see 2nd . Describe as much as you can. Useful expressions: In the middle of…/In the foreground / in the background/ …is …(color/shape/state) 3rd . Try to use your imagination to make assumptions. Useful expressions: I think/believe... / Maybe / Perhaps... / Modal verbs of deduction: it must / can’t / might be … 4th. You can also make some comments, or add your personal story. Useful expressions: It’s very cute/imaginative/innovative…
Do you think creativity is important to college students? Why or why not?
Should college education encourage innovation and creativity? Why or why not?
Unit 1 Shake Up Tradition
Part 1: Topic preview
Individual work: describe the
following picture.What idea does it want to express? ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ _______________
Vote for the most innovative one. And give your rationale.
Part 2: Viewing and listening： Advertising Gets Physical
Video 1: Advertising
Gets Physical
Group discussion: work in groups and discuss the following questions.
Find out somFra bibliotek examples around you which show creativity
and innovation. Share them with your classmates.
Pair work: answer the following questions. Then ask your partner. Add information.
You Do you like to try something new and unusual? Why or why not? Your Partner