Part one
1.1) The concept of utility
1, consumer behavior 消费者行为（P1）
2, consumer expenditures 消费者支出(P1)
3, rational consumers 理性消费者(P1)
4, durability 耐久性(P1)
5, luxury 奢侈品(P1)
6, status symbols 社会地位象征/身份标志(P2) 7，intensity of satisfaction 满意度(P2)
8，cardinal rankings 基数排序法(P2)
9，ordinal rankings 序数排序法(P2)
1.2 ) How markets function
10, volume of business 营业额/销售额/交易量(P4) 11, preference 偏好（P4）
12，perfect competition 完全竞争（P5）
13, monopolistic competition 垄断竞争（P5）14, oligopoly 寡头垄断（P5）
15, monopoly 垄断（P5）
16, perfect substitution 完全替代（P5）
17, checkout system 检出系统/结账系统（P5）18，credit terms 信用期限（P6）
Part two
2.1 ) Outlays and components of demand
19, inventories 存货（P10）
20, aggregate demand 总需求（P12）
21, GNP (国民生产总值)
22, transfers 转移支付
23, physical stock of capital 固定资产（P12）24, NNP 国民净产值（P12）
2.2 ) Macroeconomic policy
25, stabilization policy 稳定化政策（P13）26, monetarism 货币主义（P14）
27, monetary policy 货币政策（P14）
28, stock of money 货币存量（P14）
29, fiscal policy 财政政策（P14）
30, trade cycle 经济周期（P14）
31, business cycle 商业周期（P14）
Part three
3.1) Why sample
32, sample 样本（P21）
33, survey 调查问卷（P21）
34, population 总体（P21）
35, mean 平均值（P22）
36, estimate 估计量（P22）
Part six
6.1) Pulling and pushing marketing strategies in a market-oriented system 37, market segments 细分市场（P57）
38, market – oriented system 市场机制为主的体系(P59)
39, economic desiderata 经济需求缺口(P59)
40, packaging materials 包装材料(P59)
41, payments in kind 实物支付(P59)
42，cross promotion 组合促销(P60)
43, consumer sophistication 消费者理性(P60)
Part seven
7.1) Motives for using debt
44, personal income taxes 个人所得税(P67)
45, shareholders 股东(P67)
46, public offering 公开销售/公开发售/公开销售有价证券(P69)
47, tax subsidy 税收补贴(P70)
48, deductibility of interest 利息的减免(P70)
49, financial leverage 财务杠杆(P70)
50, The piper must be paid 责任成本(P70)
51, EBIT=earnings before interest and taxes 息税前利润(P70)
52, securities 有价证券(P70)
53, financial intermediary 金融中介(P70)
54, saving and loan association 储蓄和贷款协会(P70)
55，equity capital 权益资本(P70)
56, financing cost 融资成本(P70)
57, private placement 私募(P70)
7.2) Trade credit
58, accounts payable 应付账款(P72)
59, promissory note 期票/应付票据(P73)
60, open credit 一般信用证/信用往来/ 无条件信用证/无担保贷款(P73)
61, overdue accounts 过期账款(P74)
62, trade credit 商业信用/贸易信贷(P75)
63, consumer credit 消费信贷(P75)
64, tight money 银根紧缩(P75)
65, open account 往来账目(P75)
66, credit check 信用核查(P75)
67, quantity discounts 数量折扣(P75)
68, trade discounts 商业折扣(P75)
Part eight
8.1) What is OBM？
69, absenteeism 缺席/旷工(P82)
70, statistical significance 统计性显著(P82)
Part nine
9.1)Elements of the accounting model
71, source documents 资源文件(P93)
72, shipping invoice 装运发票/出货发票/装运单(P93) 73, accounting entity 会计主体(P93)
74, cash account 现金账目(P93)
75, purchase order 订购单/采购单(P94)
76, sales slip 发票(P94)
77, canceled check 付讫支票(P94)。