Qian Jiang GroupZhejiang, ChinaMay 27,2015 Information Service DepartmentBank of ChinaZhejiang, ChinaYour ref: C9246Our
ref:××××××× Dear Sirs:Re: ×××××××× We have received an order from Peter James International Trade Co., Ltd., U.S.A. for US
〉 (1) Letterhead (Fig.13.1). 〉 (2) Date. 〉 (3) Inside Address. 〉 (4) Salutation. 〉 (5) The Message. 〉 (6) Complimentary Close. 〉 (7) Signature.
CHINA ACADEMY OF ARICULTURAL ENGINEERINGNo.41 Section Maizidian, Chaoyang
The Formats of a Business Letter
〉 There are three formats of business letter in current use: the indented style, the blocked style and modified blocked style.
District,Beijing, 100125, ChinaTel:0086-10-
×××××××× Fax:0086-10×××××××E-mail:
〉 There are six optional parts as follows in some business letters: 〉 (1) Reference Number. 〉 (2) Attention Line. 〉 (3) Subject Line. 〉 (4) Enclosure (Encl.). 〉 (5) Reference notation(C.C.) 〉 (6) Postscript.(P.S.)
The Principle of Business Writing
〉 In general, besides the good command English and no definite grammatical mistakes, special attention should be payed to the following 6Cs principles: Courtesy，Correctness，Conciseness, Clarity, Concreteness and Completeness.
Unit13 Establishment of Business Relations
The Introduction of Business Letters
〉 In modern society, it is an essential ability for a person to write effective. Business writing is widely used in business actives. Every business message is designed to achieve a specific business objective. The effective business writing can help company to increase their sales and profits by promoting good relations with business partners, customers and so on. How can a good business letter be written? This is the purpose of this textbook.
The Structure of Business Writing
〉 The first impression that a business letter leaves on its recipient often determines whether she or he could read it, and it also determine the reader’s reaction to the contents of the letter. Therefore, the writers of business letter must be able to communicate their thoughts in efficient, appropriate letter form as well as composing well –written sentences and paragraphs. Broadly speaking, business letters usually consists of the following seven standard parts:
〉 1. The indented style 〉 The indented style is a traditional British practice with the heading usually
in the middle and date line on the right-hand side. In the message, each paragraph starts four or five spaces from the left-hand margin, while the complimentary close and signature are centered or on the right-hand side of the sheet.