Questions 3 and 4 will be based on the following news item. 3. Why does your computer seem to know exactly what you’re looking for while you are shopping online? A) Because merchants have tracked individual online
2. Which of the following statements is NOT the benefit of online shopping according to Lynne Shaner? A) She can buy everything at home through the
Internet.
histories to make guesses about what you like.
But a Northeastern University study shows companies are also using information about how you’re shopping online to customize prices. Assistant Professor Christo Wilson explains, “Many E-
B) Because this way the shoppers will remember them. C) Because the shoppers will spend more money in their stores. D) Because they want to compete with other stores.
Experts say as more and more people have Internet
access and smart phones, online commerce is likely to continue its growth here in the United States and in other countries. (142 words)
November and December.
C) More and more people have Internet access and smart phones. D) Online commerce becomes more and more popular in the United States.
Unit 5
Section A Section B Section C
Section A Directions: In this section, you will hear three news reports. At the end of each news report, you’ll hear two or three questions. Both the news report and the questions will be spoken only
shopping habits to personalize their websites and attract customers. B) Because merchants make assumptions about consumers’ income and spending power by tracking their individual online shopping habits. C) Because companies track consumers’ search and purchase histories to make guesses about what they like. D) Because companies are using information about how consumers are shopping online to customize prices.
beyond that by using what they know about each shopper to set different prices for the same product.
You may have noticed while shopping online your
computer seems to know exactly what you’re looking for. That’s because companies track your search and purchase
purchases are made on the computer in her Washington
apartment. “I find that, by being able to go online and choose the things that I need to choose, and have them delivered to me right at my doorstep, I eliminate all the
driving, all the crowds, all the noise of that, and I
usually get a better selection.”
Analysts say U.S. online shopping has hit records in November and December. 57 percent of Americans have made at least one online purchase.
6. Why will some stores open early and stay open
longer over the Thanksgiving Holiday weekend? A) Because they promise big savings to attract
shoppers.
online shopping hair websites and
attract customers. That also helps them make assumptions about income and spending power.
But a new study says some companies are going
heightens.”
To compete, some stores will open early and stay open
longer. Nearly all promise big savings to attract the maximum number of shoppers. But this year, some retailers, including Nordstrom, Costco and others will stay closed on Thanksgiving, while
commerce sites will give deals or change the prices for
people using specific devices or particular kinds of browsers, or will change the order of search results to highlight more expensive items.” (145 words)
shopping over the Thanksgiving Holiday weekend, says Kathy Grann Allen with the National Retail Federation. “So this is our Super Bowl. And this really is the one time in the year that the gloves are off and the competition just
B) Goods can be delivered to her right at her doorstep. C) She eliminates all the driving, all the crowds, and all the noise. D) She usually gets a better selection.
B) They will change the order of search results to highlight more expensive items. C) Both A) and B). D) Neither A) nor B).
For years now, merchants have tracked individual
7. How much will the average American consumer spend on gifts according to the NRF? A) More than $630. B) About $805 dollars.
C) More than $613.
D) About $850 dollars.
Lynne Shaner used the Internet to buy everything she needed for her wedding and holiday gifts for her husband and stepdaughter. Other than food, 90 percent of her
once. After you hear a question, you must
choose the best answer from the four choices marked A), B), C) and D).