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商务英语写作实训 Chapter 7-company profile


Listen to Mr. Tutorial
Well-done
1. Cindy gave a brief introduction about the company’s establishment, business scope, and its good services.
2. It seems a good company overview.
Questions
1. Can we say “All the customers are satisfied with our high quality products…” in a company profile?
2. Should we let business readers know the location of our company?
Compose your message
move on
Company Profile
The Introduction What you do
QA / QC
The Closing
Paragraph 1 --- The introduction
back
1. The year your company was established
1. Product range / services offered
eg. PepsiCo is a world leader in convenient foods and beverages.
2. Machinery and technology used ( are a manufacturer)
4. What products / services you offer
eg. We are the world's most comprehensive manufacturer of hear care products, as well as a provider of related services for the consumers.
Contents
1
Get Started
2
Compose Your Message
3
Sample Study
4
Read for Reference
5Байду номын сангаас
Check Yourself
Lead-in
MEIYUE LEATHERWARES CO. Ltd. was established in 1983 and with over 23 years of experience in producing fashionable lady handbags and wallets in leather, PVC, nylon, and various types of fabrics. We have established a worldwide customer network; and have gained valuable experiences in serving different customers. All the customers are satisfied with our high quality products, competitive price, prompt sample development, and on-time delivery. Our designers still can offer professional designs according to our customers’ special requests.
eg. As a high growth technology company, Philips has technology leadership and advantages in the areas of display, connectivity, storage and digital video.
eg. Our company was founded in 1918.
2. Your company's location
eg. We are based in Shenzhen, China.
3. Whether you are a member of a group company
(holding company, subsidiary)
Compose Your Message
How to structure a Company Profile?
▪ Length:
400~4,000 characters (including spaces)
▪ Format:
an article (usu. with several paragraphs)
Company Profile
Objectives
➢Learn about the basic information included in a company profile; ➢Get to know how to write a company profile; ➢Know some basics of oral presentation.
3. Is it necessary to introduce the scale, monthly output, and machines and technology used in production?
4. How to handle orders?
5. should Cindy introduce significant achievements and awards to the business readers?
5. Any Foreign investment that you may have
eg. We have expanded our trading network and international investment area in Southeast Asia.
Paragraph 2 --- What you do
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