外贸开发函电需知道的六大要素外贸开发函电，现在比较流行的有两种形式一、简短型，就说我是谁，我厂做什么的，我们的网址是什么，你有什么问题就问我吧。
二，长篇大论型，列举自己的观点以证实自己是比较专业的，比较像购物导购员那样子，通常把观点集中于1.通常你们在哪里采购，中国还有哪些地方便宜。
2.价格的变动要素会有哪些。
3 通常超低价的产品会出现的问题。
4. 一些低价出现的成形，例如偷工减料，工人工资低，管理成本低之类，总之就是列出些观点让客户觉得你是足够专业的.再下来简要描述一下，影响英文开发函电成功率的7要素：1.首先要看你的开发信地址，真实买家?还是乱搜索出来的?2.邮箱有效性，就是那个人还在用那邮箱不，还是没有用了。
3.退信问题，这个经常遇到。
外贸知识外贸知识4.邮箱的所有人，是他们的销售人员，还是财会，其他?，还是采购，还是老板本人呢?前面两种通常通常是不理会你的罗。
5.邮件的内容方面，吸引点是什么?你的邮件靠什么吸引了客户?你想达到的目的是什么?是他浏览你的网站?还是他给你加信?6.运气问题。
那个采购刚好那个时候有采购任务在身的。
要是没有，他当然是懒懒的睡觉去罗。
7.邮件发过去，成为垃圾邮件的机率，这会与你的邮件标题，内容，还有他是否经常把类似的邮件标为垃圾邮件，你的邮件里面是不是带有附件，附件有多大，都有关系的。
Hi Sir/Madam,Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with thestrength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements.Should you have any questions,call me,let's talk details.Best regards!Leon外贸开发信模板模板二：Dear purchasing manager,Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.Tahnk you in advance!Best regards]XxxCompany name:Tel:…….Fax:…….MSN:..........Skype:………..外贸开发信模板模板三：Subject: XX (products name) you need/ XX factory / xx good quotationDear Sirs:We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).....If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to hearing from you soon.Best Regards,Your name ( position)company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)Hey guy,XYZ trading here, exporting LANTERNS with good quality and low price in US.Call me, let's talk details.Rgds,RickCell phone: ***（这是一个巴西的贸易公司写给陌生的美国公司的开发信）外贸开发信模板模板五：Dear Mr. Mukund Kamath,Glad to get your contact info from Indiamart!We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!E-catalog will be provided if needed.Email me or just call me directly. Thank you!Best regards,Mandy******Co., Ltd.Add: ***Tel: ***Fax: ***Mail: ***Web: ***外贸开发信模板模板六：To: Purchase ManagerRe: Supplier of Deep Groove ball bearingApril 29, 2010Dear Sirs,It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet.Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.For more information, we would like to let you know our company web site as below.Hope to hear good news from you.Sincerely Yours,SkyExport ManagerNingbo Co., Ltd.TEL:FAX:Email:Website老外更在意的，并不是你工厂的ISO9001之类的东西，这些都是虚的。
如果你是一个不错的工厂，被哪些大客人验过厂，比ISO重要100倍！如果你通过BSCI验厂，或者Disney验厂，或者Wal-mart验厂，那就把这句写上去！如：We already passed the factory audit from BSCI, with the scores *** (BSCI验厂是有分数的，而且德国Lidl指定BSCI验的，如果你分数还不错，说明你的产品已经能进德国主流市场了。
相比之下，BV和SGS之类的就稍微弱一点点。
)又如：We're the supplier of Wal-mart, and already passed the FE from them.外贸开发信模板模板七：Hi, purchasing manager.Good day!We are XXXX supplier,and we have researched & designed some new product.If you are interested in, I 'll send you our catalogue.Thanks for your valuable time.Regards.Yours,--------------------------------------------------------------------------------XXX(Ms)compnay nameWebsite:wwwADD:XXXXXXTEL:+86 XXXXXFAX:+86 XXXXX外贸开发信模板模板八：Hi Kelvin,Glad to hear that you're on the market for flashlight and other promotional items.This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request. Call me, let's talk more!Thanks and best regards,C*** LtdTel: ***Fax: ***Mail: ***当时一共写给6个不同的客人这样一封开发信，内容完全一样，只是对方姓名不同。