popular actors or singers exert a negative influence on the young. Immature consumers tend to buy the goods praised by their favorite stars although they might not really need the goods. Hence, ads impose
广告语料库
Positives of Advertising
• Advertising is a key part of modern business • Companies need to tell customers about their products • Advertisements inform us about the choices we have • Advertising is a creative industry that employs many people • Without advertising,we would have less choice • Without advertising, there would be higher employment • Advertising is a form of modern art • People enjoy ads
• 广告导致人们跟风，追潮流。
• 广告将产品和身份联系再一起，让人们觉得买了这个产品自己就不落伍。比
如说手机。
• 广告不能影响消费习惯坚定的人。
广告类 2
Advertising aimed at children should be banned. To what extent do you agree or disagree ? 举例说明：小孩跟风等 广告对小孩不好的影响：小孩受广告影响向父母乱要东西 比如买玩具 广告影响小孩的行为习惯：比如吃快餐
electronic games.
• Advertisements disseminate information about nourishing food like milk and cereal, and there are also commercials selling books, games and toys of educational value. Parents can purchase the best products with information from commercials, when they do not have knowledge about the options available in the market.
• The ads about wildlife protection arouse the public attention to those endangered species in natural
reserves. Last, those ads containing artistic or humorous elements could add spice to our daily life, the iphone ads could serve as a convincing example.
that advertising can cause people to desire something unnecessary or
completely useless.（后半部分同样可以套用）
Discuss both views and give your own opinions
广告类 6
好的影响： 父母买东西可参照广告
广告类3We arFra bibliotek surrounded by all kinds of advertising, which significantly
influence our lives. Do the positive effects of advertising outweigh its
解决广告的弊端：
• 1. 政府对于非法广告加强监管。 • 2. 广告明星增强守法意识，理性代言。 • 3. 消费者增强自我保护意识，理性消费。
广告可用的例子
• 鞋类、服装、化妆品(cosmetics)等广告让人们购买相同品牌产品。如今不管走到哪里，我们都能看 到身穿耐克、阿迪等品牌服装的人。
• 广告也影响我们对汽车、电脑、手机的选择。甚至在我们在购买房子(purchase a property)和装修
(decorate)房子时也受到广告的影响(ads are exerting their way)。 • 广告给不同收入的群体带来了适合的选择。很多人都用同一类产品，但有人用高端品牌(the highend ones)，有人用低端的(the inferior ones)。比如，如今几乎人人都用手机，但有钱的用苹果手 机，不那么富裕的(the less well-off )则用小米等品牌。不同的品牌也造就了不同的品牌文化 (brand cultures)，而每种品牌文化都有自己忠实的粉丝(loyal supporters)。
products that will improve our lives.
• How does advertising influence people's behavior?（同样可以套用）
广告类 5
Some people think that advertising is good for economy. Others say
品 (manipulate them)非法广告以及虚假广告危害消 费 者的利益。
例如，很多化妆品以及药品广告，充满了花哨的宣传语以及空洞的承诺，夸大产品的
功能，极端情况下，威胁人的健康。
2. 明星代言的广告，诱发消费者购买他们不需要的商品，增加了消费者的经济负担。 3. 很多电视广告令人讨厌，打断精彩的节目。同理，很多人在街头散发广告单，污染 环境，浪费行人时间。
much pressure upon consumers economically.
• Many branded products are manufactured by large companies, who usually have a higher budget to hire stars and celebrities to endorse their products. Many consumers choose famous brands just because they admire these celebrities. People would feel closer to their idols when they use these products. • For example, many children like expensive toys, and girls are obsessed with fashionable clothes. These bahaviors can put low-income families under pressure. • Children like fast food since they are overwhelmed by fast food advertisements everyday. Children are increasingly temperamental due to their addiction to violent
• A case in point is that some make-up or medicine ads represented by greedy stars not only make
consumers suffer economically，but also threaten their health. Further, products represented by some
媒体 广告类话题作文
• 广告类 1
• Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. To what extent do you agree or disagree?
negative effects?（广告导致跟风，购买不必要的东西，造成浪费） • 这道题目是广告类话题中最经典的，因为这道题目的范围最广。这道 题目写成双边，好处是给消费者提供信息，促进经济发展，带动就业， 坏处是欺骗误导消费者，误导儿童模仿，扰乱生活
•广告4 Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? （前面完全可以套用同样的文章）
广告类 7
Some people believe that advertisements should be banned since they serve
no useful purpose and can even be damaging. To what extent do you agree or disagree? （一样可以套用） • 广告应不应该被废除? • 点评：让步反驳写法，谈及广告的利好，不能因噎废食。 • 综合点评：广告为恒热话题，经典提问角度：是否应该废除广告。 • 广告对于消费者的影响和解决策略。广告的利弊。儿童广告的影响 和解 • 决策略。